BMW i3 could ‘boost electric vehicle market’

According to Frost & Sullivan, BMW's ibrand could have a halo effect as did the Prius for Toyota. It could boost the market for electric vehicles which has had a slow uptake rate and also position BMW's brand as the most innovative premium OEM. Commenting on the launch of the new BMW i3, the electric supermini for sale in November, Frost & Sullivan said: "BMW is the first of the traditional premium manufacturers to take a leap of faith into the EV space with the i3. Like most car companies, BMW also sells 7
July 31, 2013 Read time: 2 mins
According to Frost & Sullivan, 1731 BMW's ibrand could have a halo effect as did the Prius for 1686 Toyota. It could boost the market for electric vehicles which has had a slow uptake rate and also position BMW's brand as the most innovative premium OEM.

Commenting on the launch of the new BMW i3, the electric supermini for sale in November, Frost & Sullivan said: "BMW is the first of the traditional premium manufacturers to take a leap of faith into the EV space with the i3. Like most car companies, BMW also sells 70 to 80 per cent of its cars to urban customers so used the mega trend of urbanisation to develop a dedicated car brand tailored and tuned to the future urban driver. At an entry price point of £ 25,680, BMW has aggressively priced the i3 for early adopters in the market. The car has a number of industry innovations like it is partially made from Carbon reinforced fibres, it provides vehicle to infrastructure services like and comes with a flexible mobility package which is in line with the market trend to sell ‘mobility’ and not cars.

“Frost & Sullivan believes that the ride will be rough for BMW in the first few years just as it was for Nissan with its Leaf but it will get easier as market starts to accept electric cars. It for sure is the most innovative car of the 21st century so far."

For more information on companies in this article

Related Content

  • Parking operators need to learn from Uber
    November 6, 2019
    For parking operators' customers, end of journey may just be start of frustration
    Read More
  • FLIR looks to expand into automobile market
    April 11, 2013
    In line with its maxim ‘infrared everywhere’, thermal imaging camera supplier FLIR expects to increase its sales within the automotive sector, particularly to companies like Audi, BMW and Rolls Royce, in order to boost manufacturing numbers and cut per unit production costs. The company has developed a new initiative with Mercedes Benz in which many of the car maker’s new S-Class vehicles will contain a FLIR thermal imager that will scan the road ahead, during the darkness of night, and alert when it sees h
    Read More
  • Pivot Power: 'We need to rethink the EV customer experience'
    October 10, 2018
    Electric vehicles will increasingly become a key part of the mobility mix but charging infrastructure is currently patchy. Adam Hill talks to Matt Allen of Pivot Power about disruption, horses, slot machines – and the importance of customer experience. Electric vehicles (EVs) – including buses, taxis and cars for individual and shared use – are already a common sight on our roads. They are not yet ubiquitous. But that will come. There will be around 30 million electric cars in the world by 2030 (as they
    Read More
  • UK researchers developing 3D 'black box' technology for vehicles
    July 6, 2016
    UK-based Roke Manor Research (Roke) has developed what it says is the world's first viable 3D 'black box' technology for vehicles, using a single dashboard camera. Fitted to an autonomous Toyota Prius, Roke demonstrated how data captured via vision processing technology could be used to provide a precise 3D reconstruction following a road incident. It's set to offer insurers, drivers and, in the case of autonomous vehicles, manufacturer’s independent evidence of what happened. Roke believes this will not
    Read More

Highlighted Content