Skip to main content

Acusensus cameras find more than 800 drivers using phones in five-week trial

There were also 2,300 incidents of not wearing a seat belt
By Adam Hill November 21, 2024 Read time: 3 mins
On the phone, caught on camera (image: Acusensus | Aecom)

Thousands of people were using their phone behind the wheel, or not wearing seat belts, in a five-week enforcement trial by Aecom and Acusensus in the UK.

On behalf of Safer Roads Greater Manchester, using the Heads Up camera system developed by Acusensus, 3,200 people were detected flouting the law.

The images show drivers holding mobile phones in front of their face, to their ear while behind the wheel, sometimes with passengers – including children – next to them.  

The cameras also found drivers, as well as adult and child passengers, not securely fastened in their seats or not wearing seat belts at all. 

The findings were released during Brake Road Safety Week and in support of Greater Manchester’s Vision Zero Strategy and Action Plan to eliminate road deaths and life-changing injury by 2040.

The data will be used to inform future awareness campaigns and enforcement programmes; no-one has yet been prosecuted.

The Heads Up system recorded 812 drivers distracted by using mobile phones behind the wheel, and 2,393 incidents of seat belt non-compliance.

“Distractions such as using mobile phones while driving and not wearing seat belts are key factors in a number of road traffic collisions on our roads which have resulted in people being killed or suffering life-changing injuries," says Kate Green, Greater Manchester's deputy mayor for safer and stronger communities.

“This trial was launched so we could better understand the scale of this problem in Greater Manchester, and the images speak for themselves. They show drivers who are needlessly putting themselves and others – including young children – at risk, and sadly we know that being distracted for just a second, or not wearing a seat belt properly, can have devastating consequences."

“I hope these images serve as a wake-up call for drivers and passengers on the importance of not driving distracted and seat belt compliance.”  

In the last ten years nearly 10,000 people who live in, work in or visit Greater Manchester have been killed or seriously injured on the roads.

From 2018-22, pedestrians, cyclists and motorcyclists accounted for nearly two-thirds of those killed or seriously injured, while drivers and passengers made up 34% of casualties.

In 2022, there were 71 traffic fatalities or serious injuries every month in Greater Manchester. In total 64 people were killed over the course of the year – 25 of them pedestrians.

An action plan setting out how local authorities and partner agencies can achieve Vision Zero - the elimination of road deaths and life-changing injuries - will be considered by Greater Manchester Combined Authority on 29 November. 

Dame Sarah Storey, active travel commissioner for Greater Manchester, said: "The results of the trial show the horrifying truth behind the number of drivers who still don't consider how their behaviour behind the wheel of their vehicle can affect themselves, their passengers and other people using the roads. Statistics show you are four times more likely to be involved in a collision if you use your phone while driving and twice as likely to die if you don't wear a seatbelt."

For more information on companies in this article

Related Content

  • StarTraq and North Yorkshire Police highly commended by road safety award
    December 10, 2015
    StarTraq and the North Yorkshire Police Traffic Bureau received a high commendation at the Prince Michael of Kent International Road Safety Awards, which recognise achievements and innovations which will improve road safety. The commendation was awarded in view of North Yorkshire Police Traffic Bureau‘s investment in mobile enforcement camera technology in conjunction with StarTraq’s back office software to deliver a system that is said to be saving lives on the roads in North Yorkshire. Following a
  • New research finds distracted driving on the rise on I-95
    May 12, 2014
    Transurban-Fluor and AAA Mid-Atlantic have released the second annual report on distracted drivers on I-95 in Northern Virginia, which found that despite major construction, distracted driving is a growing problem on the heavily travelled corridor. The report, part of the Orange Cones, No Phones campaign focused on reducing distracted driving in the 95 Express Lanes construction zone, found that the number of frequent I-95 drivers likely to use their cell phone while driving has increased from 56 percent i
  • Counting the cost of road crashes
    April 10, 2017
    Annual research just released by the New Zealand Ministry of Transport estimates that the total social cost of fatal and injury crashes rose from US$2.5 billion (NZ$3.53 billion) in 2014 to US$2.6 billion (NZ$3.79 billion) in 2015. Over 300 New Zealanders lost their lives on the country’s roads last year, and about 2,500 were seriously injured. According to associate transport minister David Bennett, in 40 per cent of the crashes where people were killed or seriously injured, the driver had drunk more
  • Jenoptik’s average speed cameras reduce speeding on A90
    January 24, 2018
    99 out of every 100 vehicles are now complying with the speed limit along a section of the A90 between Dundee and Stonehaven where Jenoptik’s Average Speed Cameras (ASC) have been installed, according to speed surveys carried out by Transport Scotland. The findings also showed that only 1 in every 5000 vehicles are now speeding at more than 10mph over the limit; a reduction of 1 out of every 5 vehicles that were driving over the limit before the ASC installation. Humza Yousaf, transport minister, said: