3M’s Transportation Safety Roadshow heading for Detroit

3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada. As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous ve
May 24, 2018 Read time: 2 mins
4080 3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada.


As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous vehicles of the future with this roadshow and is highlighting the importance of improving safety for drivers, pedestrians, and road workers, as well as where transportation infrastructure is headed in the future.

The 3M Transportation Safety Roadshow Truck, which will be at the ITS America annual meeting on 5-6 June, is loaded with interactive demonstrations and experiences from 3M’s Transportation Safety Division. Demonstrations include Anti-Graffiti to see how signs can be kept clear and legible; Fluorescent Technology to understand how fluorescent signs enhance the visibility of signs in dawn, dusk and inclement weather conditions; Virtual Reality to experience the possibilities of how autonomous vehicles interact with traffic signs, work zones, and lane markings; Innovation Theater to watch demonstrations on 3M technology from the driver’s seat; and Custom Sign Creation to digitally print personal signs with 3M technology.

Related Content

  • December 3, 2015
    Variable speed limits to warn of adverse weather on British Columbia highways
    Variable speed signs are being installed on sections of the Coquihalla, Trans-Canada and Sea to Sky highways in Canada, as part of a US$9.4 million pilot project to help reduce the frequency of weather-related crashes.
    Read More
  • May 23, 2016
    Transport safety in Qatar – ‘taking a long-term view’ says report
    A report by the International Quality and Productivity Centre (IQPC) says that, while the country is well on its way to implementing programmes aimed at improving road safety, it appears to have taken a long-term view of its needs and is planning for a system which can expand to meet future demand. According to Transport Safety in Qatar: Outlook and Possibilities, the Qatari Government has implemented a series of initiatives and intelligent transport systems (ITS) around Qatar, in line with its Qatar Nat
    Read More
  • October 27, 2016
    The downside of driverless vehicles
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions
    Read More
  • November 21, 2013
    Autonomous vehicles, the pros and cons
    Driver interface and human factors could provide the biggest obstacles to autonomous vehicles as Jon Masters discovers.
    Read More

Highlighted Content