Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • IBTTA president to speak in Rome at Project EDWARD day
    September 19, 2017
    International Bridge, Tunnel and Turnpike Association president Emanuela Stocchi is to speak at the European Traffic Police Network’s (TISPOL) new Project EDWARD road safety campaign day, European Day Without A Road Death, which takes place on 21 September. Stocchi, director of International Affairs, Associazione Italiana Società Concessionarie Autostrade e Trafori (AISCAT) based in Rome, Italy, will deliver remarks to the event focusing on the role of safety as “the most deeply-held, shared commitment t
  • Big wheels keep on turnin’
    August 21, 2018
    Many of the great and the good in the global mobility sector gathered at this year’s Movin’ On event in Montreal. Measured regulation of technologies and safety issues were major themes, reports David Arminas. *Bibendum is the original name for the Michelin Man, the symbol of the Michelin tyre company Autonomous vehicles, platooning, smart intersections and safety – these were the talking points over two-and-a-half days of the Movin’ On event in Montreal, Canada. Everyone in the mobility sector is at the
  • Turnkey projects deliver enforcement for developing countries
    January 25, 2012
    Jenoptik Robot’s Ralf Schmitz talks about enforcement deployments in developing countries, and how those with long-established histories still have much to learn. In the enforcement sector, the concept of technology provider also being responsible for operations is hardly a new one. Nevertheless, it has gained significant traction over the last five or six years and has the potential to radically change the complexion of the industry according to Jenoptik Robot’s Director, Sales Ralf Schmitz.
  • ITS Australia Awards 2023: winners shine in 'period of great resurgence'
    February 23, 2023
    Awards reflect the 'outstanding productivity, innovation, and creativity' of ITS sector