IAM Roadsmart: drivers must be more alert to protect pedestrians

UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
May 25, 2018 Read time: 2 mins
UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads.


IAM refers to figures released by the 1837 Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents.

In addition, a fifth of drivers failed to judge the other person’s path or speed in car collisions while 17% of pedestrians made the same mistake before a fatal or serious impact.

Neil Greig, IAM RoadSmart’s director of policy and research, says while blame may not be easy to assign, drivers must adopt a special responsibility for looking for the safety of those on foot.

However, Greig also recognised that walking carelessly or hurrying is a contributing factor in pedestrian injuries and deaths.

Greig suggests: “Observing the body language of pedestrians will give drivers a clue of their intentions. For example, a pedestrian looking over their shoulder may be looking for a suitable gap to cross the road and anyone with their head buried in a smartphone or wearing headphones is at extra risk.”

Greig explains research on vision has found children of primary school age find it difficult to see or judge the speed of vehicles accurately.

“Slowing down around pedestrians and constantly scanning for clues to their intention is essential if we are to reduce the growing toll of pedestrian fatalities on our roads,” Greig adds.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Sick unveils Free Flow Profiler for scanning vehicles
    May 20, 2019
    Sick has launched a vehicle measurement system which it says enables accurate 3D profiling of vehicles across multiple lanes in free-flow traffic. The Free Flow Profiler is an all-weather system suitable for vehicle tolling and classification uses, especially in operations such as optimal weight loading of ferries or trains and for verifying vehicle dimensions to maximise revenue recovery, the company adds. During multi-lane, free road movement, Sick’s 2D Lidar sensors scan traffic and measure vehicle l
    Read More
  • TRL develops vehicle safety standards for Europe
    February 28, 2019
    Transport Research Laboratory (TRL) has developed new vehicle safety standards which it claims will save 25,000 lives and assist European countries in the development of autonomous vehicles (AVs). Matthias Seidl, senior researcher - vehicle safety & regulation at TRL, says the advanced safety measures will protect all road users. “Intelligent speed assistance and drowsiness and distraction recognition will support drivers in their ongoing tasks, autonomous emergency braking and emergency lane keeping wi
    Read More
  • PAL-V unveils ‘world’s first production model flying car’
    March 7, 2019
    Chitty Chitty Bang Bang is no longer just the stuff of children’s fiction, according to a Dutch company. Although sceptics suggest that flying cars will remain fantasy for many years to come, PAL-V has revealed the Liberty Pioneer, which it says is the world's first production model. At the Geneva International Motor Show, the company claimed that it is built for “those that want to be part of a unique group that writes history with us”. That ‘unique group’ will almost certainly need deep pockets: just
    Read More
  • Government unveils new measures to further improve road safety
    December 22, 2015
    The UK Department for Transport (DfT) has unveiled a raft of measures to improve the safety of Britain’s roads, including US$3 million for research into driver education, including the possibility of giving learner drivers motorway experience with an instructor before taking their test.
    Read More

Highlighted Content