Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • NTSB urges standards for connected vehicles
    July 24, 2013
    In response to fatal school bus accidents at intersections in New Jersey and Florida last year, the US National Transportation Safety Board (NTSB) has recommended that the government should set performance standards for new safety technology that allows cars and trucks to talk to each other and then require the technology be installed in all new vehicles. Vehicles equipped with the technology can continuously communicate over wireless networks, exchanging information on location, direction and speed ten tim
    Read More
  • Plans unveiled for one of London’s busiest corners
    February 8, 2016
    New plans to improve safety and transform one of the busiest parts of London have been published by Transport for London (TfL) and Islington Council. A consultation is now underway on plans for Highbury Corner, which would see the western side of the roundabout completely removed and replaced by a major new public space. Removing the western side of the roundabout would allow a two-way traffic system to be introduced with improved pedestrian crossings. It would also allow new segregated lanes for cyclis
    Read More
  • Visible road markings: an essential for older drivers and intelligent vehicles
    March 20, 2015
    The RAINVISION project, co-financed by the European Commission, recently held its final meeting. Over the past three years, the project has researched the impact of road markings on driver behaviour under different night weather conditions (dry, wet and wet and rainy) and has assessed how different age groups and gender groups adapt their driving based on the above mentioned conditions. The results of the project were presented and in particular, the outcomes of three different trials conducted over the pro
    Read More
  • Siemens provides technology for Las Vegas connected vehicle pilot
    January 8, 2018
    To combat the rise in 55 pedestrian fatalities to 74 in Las Vegas from December 2016, Siemens, Brandmotion and Commsignia will provide a turnkey Vehicle-to-infrastructure (V2I) and Vehicle-to-Vehicle solution along Casino Center Boulevard between Bonneville and Clark Avenues. It will become one of the initial corridors within the City’s connected vehicle technology pilot with a focus on pedestrian safety and corridor notifications. The technology includes roadside and vehicle infrastructure, innovative
    Read More

Highlighted Content