Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • Smart reflector improves pedestrian safety
    January 29, 2016
    In collaboration with Finnish plastics manufacturer Coreplast Laitila, VTT Technical Research Centre of Finland has developed a reflector that can be wirelessly controlled via a mobile phone application. A traditional reflector, carried by a pedestrian and equipped with sensors, LED lights and wireless charging and communication, can be made to blink and alert vehicle drivers when the pedestrian is approaching a dangerous crossing. In the future, researchers say it could communicate directly with smart traf
    Read More
  • TRL: In-vehicle tech is developing – but the driver isn’t
    August 19, 2019
    The evidence base for distracted driving has failed to keep up with technological developments, argue TRL’s Neale Kinnear and Paul Jackson. New research is urgently needed
    Read More
  • First among equals
    May 21, 2012
    Dr Peter Sweatman, Director of the University of Michigan Transportation Research Institute (UMTRI) and the new chairman of ITS America, has no doubt where safety stands in the ITS world What do you hope to achieve in your term as chairman of ITS America? I really want to advance the agenda of safe and sustainable transportation because ITS really is the only weapon that can advance that. We have been working on connected vehicles for safety for a number of years, putting all of the right elements in place,
    Read More
  • WiM avoids bumps in the road
    May 5, 2020
    Road surfaces are deteriorating as years of budget squeezes bite among local authorities. Adam Hill asks leading Weigh in Motion players what effect this might be having on the accuracy of their technology – and how authorities can be made to see that WiM is a helpful tool
    Read More

Highlighted Content