Direct Line showcases The Smart Crossing in London

In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, Direct Line has unveiled the new Smart Crossing in London which has been developed by urban design technologists Umbrellium. The Smart Crossing uses research from the Transport Research Laboratory (TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossi
October 10, 2017 Read time: 2 mins
In response to 7,000 incidents taking place at pedestrian crossings each year in Britain, 4236 Direct Line has unveiled the new 5062 Smart Crossing in London which has been developed by urban design technologists Umbrellium.


The Smart Crossing uses research from the Transport Research Laboratory (491 TRL), which identified many factors that impact the safety of pedestrians on road crossings. These include, the pedestrian’s position and route as they cross the road, the influence of other pedestrians dangerously crossing the road and the impact of overcrowding at crossing facilities.

The Smart Crossing spans 7.5m x 22m of responsive road surface and uses computer vision technology to see what is happening around it, and an LED road surface to change its markings to keep users safe. It can pre-empt pedestrians’ movement and where the eyeline is most likely to be without manual intervention. The Smart Crossing can also widen to accommodate large groups, which could help reduce the number of crowd-related incidents outside schools or sporting events. In addition, it assists in emergency situations, such as a child chasing a ball into the path of oncoming traffic. Smart warning signals can also be used to ensure pedestrians are not hidden by high sided vehicles which can create a blind spot for other drivers. Finally, the smart crossing can use dynamic road and pavement patterns to urge pedestrians using their mobile phones to look up and focus on the crossing.

Jason Wakeford, head of campaigns at road safety charity, Brake said, “This innovative pilot is a great example of how technology can help to improve road safety. We look forward to seeing the results of this trial and hope Smart Crossings will be rolled out in towns and cities across the country."

Urban Traffic Control

For more information on companies in this article

Related Content

  • UK motorists ‘relax attitudes’ on distracted driving
    September 15, 2016
    Research for the RAC’s Report on Motoring 2016 has revealed that for some, attitudes towards handheld mobile use have worryingly relaxed over the last two years. The proportion of people who feel it is acceptable to take a quick call on a handheld phone has doubled from seven per cent in 2014 to 14 per cent in 2016 and the percentage of drivers who feel it is safe to check social media on their phone when in stationary traffic, either at traffic lights or in congestion, has increased from 14 per cent in
    Read More
  • Melbourne trials light-changing footpaths
    March 27, 2017
    The city of Melbourne, Australia, is trialling new technology in a bid to improve pedestrian safety at intersections. Lights have been installed in footpaths along the edge of the road at the intersection of Little Collins Street and Swanston Street. They change colour between red and green in time with the pedestrian crossing signals. The lights will be switched on around the clock, helping people walking at night or looking down at their phones know where the footpath ends. The intersection was cho
    Read More
  • Uber’s self-driving cars resume trials in Pittsburgh in manual mode
    July 27, 2018
    Uber’s self-driving cars are being manually driven on public roads in Pittsburgh after a fatal crash which prompted the company to pull out of its testing programme in North America. The company is trialling new safeguards which it says will improve vehicle fleet safety and performance. According to a report by Medium, Eric Meyhofer, head of Uber Advanced Technologies, says: “While we are eager to resume testing of our self-driving system, we see manual driving as an important first step in piloting thes
    Read More
  • How C/AVs could serve rural communities
    July 23, 2019
    In Ireland, there is low population density and a lot of rain – which can make last-mile journeys a trial. Orla O’Halloran at Arup has some thoughts on how C/AVs could serve rural communities Connected and autonomous vehicles (C/AVs) have the potential to be a vital link for people in rural communities, as part of a wider Mobility as a Service (MaaS) solution. That is the view of Orla O’Halloran, intelligent mobility consultant at Arup. She believes that MaaS needs to be considered in conjunction with ot
    Read More

Highlighted Content