Skip to main content

City of Madison awarded ITS Wisconsin Project of the Year

The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor. The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by
November 4, 2015 Read time: 2 mins
The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed 1763 Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor.

The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by using intelligent transportation system technology, particularly adaptive signal control.

Centracs Adaptive is a module integrated in Centracs ATMS. For this project, the City of Madison deployed Centracs Adaptive to 13 signals along the alternative corridor. Installed in July 2014, Econolite claims Centracs Adaptive has been validated to reduce travel times by up to 22 per cent and provides the City with excellent incident response capabilities.

“Having recently timed this corridor, we were very pleased with the effectiveness of Centracs Adaptive to significantly reduce travel times even over a newly timed corridor,” said assistant city traffic engineer Scott Langer. “You might expect a 22 per cent improvement over previously non-timed signals, but this kind of result to recently timed signals speaks volumes to the legitimacy of adaptive signal control in improving travel times.”

Partnering with the City of Madison were the City of Fitchburg, Dane County, Wisconsin DOT, Strand Associates, and Econolite distributor Traffic Control Corporation.

For more information on companies in this article

Related Content

  • No compromise on workzone safety
    January 14, 2022
    The National Work Zone Memorial is a sobering reminder of the dangers of working on US highways. More accurate and timely information can help reduce risks, explains One.network’s Simon Topp
  • US state of the art workzone safety
    January 25, 2012
    The Texas Transportation Institute's Jerry Ullman talks about the state of the art in work zone safety in the US. Work zones are places where, perhaps more than anywhere else on the road network, mobility and safety are strongly linked. Historically, field crews and contractors wanted vehicles in work zones to be moving as slowly as possible, assuming that made conditions the safest for work crews. We are though starting to see a shift in such thinking with the realisation that excessive delays or slow-down
  • With C-ITS we can get ourselves connected
    June 27, 2025
    Workzones need to be safer for drivers and workers – and the technology exists to harmonise safety with mobility needs, says Swarco’s Daniel Lenczowski
  • Aimsun helps use community intelligence to improve mobility
    July 23, 2024
    A paradigm shift from traditional to data-driven community-aware transport solutions has guided development of cooperative transport management strategies in the FRONTIER research project