Skip to main content

City of Madison awarded ITS Wisconsin Project of the Year

The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor. The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by
November 4, 2015 Read time: 2 mins
The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed 1763 Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor.

The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by using intelligent transportation system technology, particularly adaptive signal control.

Centracs Adaptive is a module integrated in Centracs ATMS. For this project, the City of Madison deployed Centracs Adaptive to 13 signals along the alternative corridor. Installed in July 2014, Econolite claims Centracs Adaptive has been validated to reduce travel times by up to 22 per cent and provides the City with excellent incident response capabilities.

“Having recently timed this corridor, we were very pleased with the effectiveness of Centracs Adaptive to significantly reduce travel times even over a newly timed corridor,” said assistant city traffic engineer Scott Langer. “You might expect a 22 per cent improvement over previously non-timed signals, but this kind of result to recently timed signals speaks volumes to the legitimacy of adaptive signal control in improving travel times.”

Partnering with the City of Madison were the City of Fitchburg, Dane County, Wisconsin DOT, Strand Associates, and Econolite distributor Traffic Control Corporation.

For more information on companies in this article

Related Content

  • US city opts for Trafficware’s traffic management, adaptive signal technology
    June 14, 2016
    After a competitive bid, the City of Fremont, California, has selected Trafficware’s central traffic management ATMS.now technology and will also add SynchroGreen adaptive signal technology on a 2.2-mile stretch of Fremont Boulevard. The Fremont Boulevard corridor is a major arterial in the city that experiences drastic and highly directional traffic during morning and evening peak periods and more balanced traffic operations during the off peak periods, but also has swings in traffic volume due to near
  • From coast to coast: US states embrace automated enforcement for safer roads, says Verra Mobility
    September 12, 2023
    The concept of Vision Zero has hit a pothole in the US – but there is hope for a safer future, says Jon Baldwin, executive vice president, government solutions, at Verra Mobility
  • New opportunities in a data-rich future
    March 19, 2014
    Jason Barnes looks at where the detection and monitoring sector is heading. In the future, there will be no such thing as an un-instrumented road. Just a short time ago, that could have been a quote from a high-level policy document but with the first arrivals of vehicles with 802.11p connectivity – the door-opener to Vehicle-to-X (V2X) applications – it’s a statement which has increasing validity. The technology which uses our roads will also provide information on road conditions but V2X isn’t the only
  • What actually happens if we do #FreetheMIBs?
    May 1, 2020
    Q-Free’s #FREEtheMIBs campaign highlights the use of manufacturer-specific data output, storage and communication protocols in traffic lights and ITS systems.