3M launches North American roadshow for transportation safety

3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.
January 29, 2018 Read time: 2 mins

4080 3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.

The tour will provide hands-on, in-person and virtual demonstrations of its technologies in a custom designed 18-wheel, 53-foot long truck.

Demonstrations include keeping signs clear from graffiti; understanding how fluorescent signs enhance the visibility of signs in dawn, dusk and harsh weather conditions and; using virtual reality to experience the possibilities of how AVs interact with traffic signs, work zones, and lane markings. In addition, the innovation Theater will host demonstrations on 3M technology from the driver’s seat while the Custom Sign Creation will showcase digital printing for personal signs.

John Riccardi, vice president and general manager, Transportation Safety Division, said: “3M has been committed to making roads as safe as possible for almost 80 years. Our roadshow tour will present innovative roadway and vehicle solutions to many of the problems that drivers face, such as reduced visibility due to inclement weather, night time driving, and the hazards encountered in work zones. The existing and future technologies showcased help make the driving experience safer for everyone.”

Urban Traffic Control

For more information on companies in this article

3M

Related Content

  • Gewi powers smart work zone warnings
    June 6, 2018
    The main cause for work zone crashes is drivers being unaware of the approaching hazard. An off-the-shelf solution is now available and is being demonstrated here, at ITS America Detroit, by Gewi, Here Technologies and iCone. Gewi’s TIC software receives live iCone work zone ITS device data, which is then published through the Here production system. This concept was first demonstrated by Gewi at ITS World Congress in Orlando in 2011. However, the deployment here in Detroit no longer involves prototypes, b
    Read More
  • How C/AVs could serve rural communities
    July 23, 2019
    In Ireland, there is low population density and a lot of rain – which can make last-mile journeys a trial. Orla O’Halloran at Arup has some thoughts on how C/AVs could serve rural communities Connected and autonomous vehicles (C/AVs) have the potential to be a vital link for people in rural communities, as part of a wider Mobility as a Service (MaaS) solution. That is the view of Orla O’Halloran, intelligent mobility consultant at Arup. She believes that MaaS needs to be considered in conjunction with ot
    Read More
  • Westminster: DoT’s Ella Taylor on transport changes and challenges
    January 15, 2018
    Ella Taylor, head of innovation, connectivity and data, centre for connected and autonomous vehicles, Department for Transport (DoT) addressed the changes in the transport ecosystem, and how the government hopes to address challenges at Westminster Energy, Environment & Transport Forum Keynote Seminar. Opening the presentation, Taylor stated that changes in automation are not only affecting cars but are also creating new modes of transport. In addition, changes in business models are also enabling
    Read More
  • Daimler’s double take sees machine vision move in-vehicle
    December 13, 2013
    Jason Barnes looks at Daimler’s Intelligent Drive programme to consider how machine vision has advanced the state of the art of vision-based in-vehicle systems. Traditionally, radar was the in-vehicle Driver Assistance System (DAS) technology of choice, particularly for applications such as adaptive cruise control and pre-crash warning generation. Although vision-based technology has made greater inroads more recently, it is not a case of ‘one sensor wins’. Radar and vision are complementary and redundancy
    Read More

Highlighted Content