3M launches North American roadshow for transportation safety

3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.
January 29, 2018 Read time: 2 mins

4080 3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.

The tour will provide hands-on, in-person and virtual demonstrations of its technologies in a custom designed 18-wheel, 53-foot long truck.

Demonstrations include keeping signs clear from graffiti; understanding how fluorescent signs enhance the visibility of signs in dawn, dusk and harsh weather conditions and; using virtual reality to experience the possibilities of how AVs interact with traffic signs, work zones, and lane markings. In addition, the innovation Theater will host demonstrations on 3M technology from the driver’s seat while the Custom Sign Creation will showcase digital printing for personal signs.

John Riccardi, vice president and general manager, Transportation Safety Division, said: “3M has been committed to making roads as safe as possible for almost 80 years. Our roadshow tour will present innovative roadway and vehicle solutions to many of the problems that drivers face, such as reduced visibility due to inclement weather, night time driving, and the hazards encountered in work zones. The existing and future technologies showcased help make the driving experience safer for everyone.”

Urban Traffic Control

For more information on companies in this article

3M

Related Content

  • Turning information into stories
    April 16, 2018
    IBTTA says its TollMiner tool can transform transportation planning. Here, the tolling organisation explains how it works – and what part it might play in Donald Trump’s infrastructure plan. Imagine being able to turn the black-and-white numbers in a spreadsheet into graphics and visualisations that tell a compelling story about essential transportation infrastructure. Having easy access to the solid, reliable data you need to plan surface transportation projects and assign project resources based on
    Read More
  • Optimus to launch AV services in New York and California
    March 29, 2019
    Optimus Ride is to launch autonomous vehicle (AV) mobility services for residents and workers in Brooklyn, New York and Paradise Valley Estates in Fairfield, California. The company says it will deploy the AVs (or ‘self-driving vehicles’, as it calls them) at the Brooklyn Navy Yard, a 300-acre modern industrial park, before June. The service will run on private roads, providing a loop shuttle service to connect NYC Ferry passengers to Flushing Avenue, outside the yard’s perimeter. David Ehrenberg, presid
    Read More
  • Red X safety initiative launched in West Yorkshire
    September 16, 2016
    A red X response vehicle carrying automatic number plate recognition cameras is being used as part of the joint initiative between Highways England and West Yorkshire Police to raise awareness and improve compliance and safety. The initiative is part of Highways England’s ongoing campaign to raise awareness about smart motorways. CCTV footage has also been released showing an incident on the M1 near Wakefield where a van narrowly avoided striking a worker and a stationary vehicle when it travelled in a clos
    Read More
  • Road safety charity calls for ban on hands-free phones in vehicles
    June 8, 2016
    Following new research from psychologists at the University of Sussex, road safety charity Brake has renewed its calls for the UK government to look again at the laws around driving and mobile phone use. The study, published in the Transportation Research Journal, shows that drivers who are engaged in conversations that spark their visual imagination are much less able to spot and react to potential hazards. When the drivers involved in the study were asked about a subject that required them to visualis
    Read More

Highlighted Content