3M launches North American roadshow for transportation safety

3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.
January 29, 2018 Read time: 2 mins

4080 3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.

The tour will provide hands-on, in-person and virtual demonstrations of its technologies in a custom designed 18-wheel, 53-foot long truck.

Demonstrations include keeping signs clear from graffiti; understanding how fluorescent signs enhance the visibility of signs in dawn, dusk and harsh weather conditions and; using virtual reality to experience the possibilities of how AVs interact with traffic signs, work zones, and lane markings. In addition, the innovation Theater will host demonstrations on 3M technology from the driver’s seat while the Custom Sign Creation will showcase digital printing for personal signs.

John Riccardi, vice president and general manager, Transportation Safety Division, said: “3M has been committed to making roads as safe as possible for almost 80 years. Our roadshow tour will present innovative roadway and vehicle solutions to many of the problems that drivers face, such as reduced visibility due to inclement weather, night time driving, and the hazards encountered in work zones. The existing and future technologies showcased help make the driving experience safer for everyone.”

Urban Traffic Control

For more information on companies in this article

3M

Related Content

  • The downside of driverless vehicles
    October 27, 2016
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions
    Read More
  • GHSA: Pedestrian deaths fall for second straight year in US
    July 15, 2025
    But alarming trends continue for hit-and-run crashes, especially at night
    Read More
  • Viewpoint on the 2015 ITS World Congress
    September 10, 2014
    The next ITS World Congress will be held in stunning Bordeaux, France, from 5 – 9 October, 2015. Didier Gorteman, Ertico - ITS Europe, chair of the organising committee, explains how the event is shaping up. Q The theme of next year’s ITS World Congress in Bordeaux is “Towards intelligent mobility – Better use of space”. Could you give an overview of how this theme will shape the event? A The EPC chose this theme together with the host organisations. With the word space we want to make a link to space
    Read More
  • C/AVs could mean cheaper roads
    October 28, 2019
    The safety benefits of C/AVs have long been promoted – but research suggests they should also contribute to cheaper roads. David Crawford investigates the potential benefits in infrastructure costs Building narrower freeway lanes to accommodate the enhanced route-tracking capabilities of connected and autonomous vehicles (C/AVs), running in platoon conditions, could result in cost savings of £0.5 million (€0.56 million or US$6.5 million) for every km of road length built. Such benefits could be secur
    Read More

Highlighted Content