Pelmorex enhances traffic and traveller information

Ontario-headquartered Pelmorex Media, parent company of The Weather Network and MétéoMédia, has acquired Beat The Traffic, Californian provider of vehicle traffic reporting solutions for broadcast media and consumers. The acquisition gives Pelmorex Media a significant boost to its expertise in traveller information and access to technology and patents that will enhance the services that will be provided by Travelers Network, to be launched in late October. Travelers Network will be established as its own d
September 13, 2012 Read time: 2 mins
Ontario-headquartered Pelmorex Media, parent company of 6566 The Weather Network and 6565 MétéoMédia, has acquired 1842 Beat the Traffic, Californian provider of vehicle traffic reporting solutions for broadcast media and consumers. The acquisition gives Pelmorex Media a significant boost to its expertise in traveller information and access to technology and patents that will enhance the services that will be provided by Travelers Network, to be launched in late October.

Travelers Network will be established as its own division, but will also work in tandem with The Weather Network and MétéoMédia to provide updated travel-related information for all of their platforms.

Travelers Network will continue to invest in and grow the existing Beat The Traffic technology and consumer base while establishing its Canadian service which will initially launch as a website and iPhone application providing real-time traffic and routing information for all Canadians in both official languages. A dedicated team of travel experts for the Greater Toronto Area will review, validate and update all traffic and travel data in real time, providing the most up to date information. Pelmorex Media then plans to roll out dedicated traffic desks to more cities across North America over time. Additional smartphone and tablet applications will also be introduced to provide broad market access.

“It’s an exciting day for Pelmorex Media as we launch our traveler information service and add key resources to our Travelers Network team,” said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc. “The expansion of our services demonstrates our continued commitment to providing consumers with detailed, real-time information that they’ve come to expect from us over the past 23 years and reinforces our position as a leading multi-platform media service.”

Beat The Traffic is a very popular service utilised by many media clients in North America and abroad. “We are anxious to add to this significant international customer base as we invest further in product and market development initiatives,” continued Mr. Morrissette.
Urban Traffic Control Air Quality & Weather Systems

For more information on companies in this article

Related Content

  • Improving urban traffic control in Atlanta
    January 27, 2012
    Hugh Colton, Georgia DOT details move to improve urban traffic control in the Atlanta area. With a significant proportion of traffic using freeways and toll-ways, along with a significant investment in roadway infrastructure, urban arterials are often the poor relation when it comes to ITS investment. Hitherto the primary means of Urban Traffic Control (UTC) has been the ubiquitous traffic signal. Many traffic signals still operate in a standalone mode and traffic detection is often broken, leaving the sign
    Read More
  • Toronto to get electronic payment cards
    November 30, 2012
    Toronto public transport passengers will soon be able to use a single-fare Presto card to get around on the Toronto Transit Commission (TTC) or seven other municipal transit systems in Ontario. Transit and government officials say the Presto fare system will be in place throughout the entire TTC system, subway stations, buses and new streetcars, by 2016. Bob Chiarelli, Ontario’s minister of transportation and infrastructure, said Toronto transit passengers have been requesting the electronic fare system fo
    Read More
  • Data collection becoming a crowded market
    October 26, 2017
    New ways of gathering data can revolutionise traffic and travel management, so is the writing on the wall for the traditional methods? Jon Masters reports. There are two big industries that stand to be revolutionised by massive increases in data – healthcare and transportation, says Finlay Clarke, the UK managing director of the smartphone sat nav traffic app, Waze. “At present we’re really only at the start of how cities, in particular, will be transformed,” he says.
    Read More
  • US traffic and weather data companies partner on next generation solutions
    August 31, 2016
    Traffic, transit and weather information provider Total Traffic & Weather Network (TTWN) is to partner with Baron, a global provider of critical weather intelligence in a multi-year, data-collaboration partnership that will combine data from both companies to create the next generation of integrated traffic and weather solutions.
    Read More

Highlighted Content