Skip to main content

Benefits of investment in ITS technologies

What price can be put on the value of a life? How much should be spent on preventing untimely deaths? Difficult questions such as these help to put the comparatively small costs of ITS systems into context. While monetary analysis may seem cold and inhumane in consideration of road casualties, death and costly clear-up are often the stark reality transportation authorities are dealing with. This issue of ITS International contains numerous examples of large benefits to be gained from relatively modest inves
October 19, 2012 Read time: 4 mins
Jon Masters ITS International Editor
What price can be put on the value of a life? How much should be spent on preventing untimely deaths? Difficult questions such as these help to put the comparatively small costs of ITS systems into context. While monetary analysis may seem cold and inhumane in consideration of road casualties, death and costly clear-up are often the stark reality transportation authorities are dealing with.

This month of ITS International contains numerous examples of large benefits to be gained from relatively modest investment in ITS systems, of enforcement and traffic management – and not just for reasons of road safety.

What price would London’s organising committee and delivery authorities put now on the importance of transportation for the 2012 Olympic Games? Transport was a massively important consideration – a central plank of London’s bid to host the Games and a vital part of policy and planning initiated after the bid was won. How valuable this now looks in retrospect, how wise it was to plan the transportation aspects of an inner-city Olympics in great detail. And how important to observe that systems of ITS played a vital role behind the scenes.

London enjoyed the benefits of an extensive public transportation network, aided by a campaign of advice and information for travellers on how to get around during the Games. But while the communications programme helped to reduce peak traffic flows, successful management of London’s Olympic and Paralympic Route Network came down to ITS systems of traffic modelling and control. The cost of this, at circa £10 million, appears excellent value compared to the £6.5 billion invested in upgrading transportation infrastructure.

In the US, Lee County in Florida has put values to benefits accrued from retiming of traffic signals. The county’s investment is now significantly greater than the roughly $360,000 spent on devising new signal plans, as the county’s Department of Transportation has gone on to deploy advanced real-time traffic monitoring for further optimising its control systems. Even with this additional investment taken into account, total costs are unlikely to come close to the overall fuel, time and emissions savings calculated for motorists in the cities of Fort Myers and Bonita Springs.

It is with regard to road safety, however, where the benefits truly add up. Taking nothing away from efforts in Lee County and elsewhere, the value of saving a life ought to outweigh reductions in travel time and fuel consumption. Certainly, the safety benefits coming from programmes of enforcement exceed the costs involved. Cost-benefit analysis carried out by economist John Dunham Associates for ATS in North America shows savings up to 10-fold the cost of every individual red-light enforcement camera in US cities, accumulating the costs prevented for many different agencies and organisations affected by road casualties.

Of course none of this can adequately account for the emotional cost of lives affected by road fatalities. Local government transportation authorities need no reminding of the devastating results of accidents caused by excessive speeds – or red light running. But they and their political masters might observe examples of best practice where enforcement of speed limits and red lights is savings lives. In France, a highly reliable enforcing system allowing no ‘wriggle room’ for offenders has helped to radically change driver behaviour. In Sweden also, a concerted campaign of road safety education and engineering measures – including enforcement – is ‘changing mindsets’.

In each case the engineers’ work is backed up by strong political intent; no more so than in the City of Edmonton in Canada. Edmonton now stands as a world leader in urban road safety thanks to a political commitment to the city’s engineers and their scientific approach to road safety. Edmonton’s programme is self-funding, the benefits invaluable.

Related Content

  • Manchester seeks smart but not selective transport solutions
    January 25, 2018
    Smarter transport relies on better communications both with travellers and between transport providers. Andrew Williams reports. Inrix’s prediction that the cost of traffic congestion will rise by 63% to £21bn per year by 2030 clearly illustrates that, in addition to the ongoing inconvenience and inefficiency, ongoing gridlock is a significant drain on the economy. It is against this backdrop that a Cisco-led consortium has launched CitySpire, a smart transport programme that uses location-based services a
  • Transport Systems Catapult boss: ‘We can’t build our way out of congestion’
    March 4, 2019
    The UK Transport Systems Catapult’s CEO Paul Campion talks to Colin Sowman about helping companies develop tomorrow’s solutions – and explains why you can never build your way to empty roads The future of mobility is going to be driven by services.” That’s the opening position of Paul Campion, CEO of the Transport Systems Catapult (TSC) – the UK government organisation set up to help boost transport-related employment and the economy. Campion was previously with IBM and describes himself as a ‘techno o
  • ANPR integrity is as important as capability
    February 1, 2012
    Increasing the capability of automatic number plate recognition should go hand-in-hand with efforts to ensure number plates' integrity, says the ESVA's Viv Nicholas. Before we apply increasingly sophisticated technology to Automatic Number Plate Recognition (ANPR), says the European Secure Vehicle Alliance's (ESVA's) executive director Viv Nicholas, there is a lot we can do to make the task of vehicle recognition simpler by addressing issues relating to the number plate itself.
  • Automating enforcement of environmental zones
    July 27, 2012
    Amsterdam City Council has chosen to move away from manual enforcement of its environmental zone, which is intended to keep highly polluting goods vehicles out of the city centre, and is installing an automated, ANPR-based system. The signs are not much to look at: white with a red circle and the all-important word Milieuzone ('Environmental zone'). But these signs mean that Amsterdam's city centre is strictly off-limits to polluting goods traffic. At the moment compliance is monitored by special wardens wh