South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • Alliance Traffic Systems shows roadside alerts solution
    April 17, 2024
    A faster, less expensive way of alerting motorists to approaching dangers is being demonstrated by Abu Dhabi-based Alliance Traffic Systems.
    Read More
  • Apps help passengers avoided overcrowded public transport
    May 30, 2013
    David Crawford reviews innovations in the comfort zone. Anyone who rides public transport knows that, perhaps second only to delays, overcrowding is a critical part of the passenger experience,” says Nir Erez, CEO of Moovit, the Israel-based social transportation app developer. The app is aimed at taking real-time user feedback on transit and making it available to a wider audience of travellers. Currently available on iPhone and Android, it plans to add Windows 8 and other platforms in the future. Moovit i
    Read More
  • Transport technology transforming bus stops in Los Angeles
    January 20, 2012
    David Crawford reports on a pioneering blend of transport technology and aesthetic By gaining a design award before installation has even started, the US$6.9 million City of Santa Monica (California)'s Big Blue Bus Shelter and Branding Package has ensured early interest among what it expects to be a new wave of transit riders. The American Institute of Architects' Los Angeles chapter's recently conferred 'Next LA Citation Award for Architecture', given for design excellence in projects as yet unbuilt, comm
    Read More
  • Sernis sees through the fog
    March 29, 2022
    Fog can reduce drivers’ visibility to nearly nothing. However, if the Sernis SR-SDSFog system, nominated for an Intertraffic Green Globe Award, is activated in foggy situations, it uses LEDs for guidance and also to warn of the presence of another vehicle in front.
    Read More

Highlighted Content