South Korean city launches Pink Light for pregnant women

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
July 12, 2016 Read time: 1 min

Following a successful trial with 500 women in April, the city of Busan in South Korea plans to expand its Pink Light campaign and introduce an alarm flashes a pink light on trains and buses to prompt commuters to give up their seats to pregnant women, says Reuters.
 
The woman carries a Bluetooth-powered beacon which triggers a pink light-up sign installed on trains. When she is standing near a seat, the pink light illuminates to let people seated nearby that someone who needs a seat is on board. As soon as she’s seated, the light switches off.

Networking & Communication Systems

Related Content

  • ITS America: 'Transport needs more women'
    September 20, 2021
    ITS America CEO outlines MobilityXX initiative and calls for increased female representation
    Read More
  • The inside story of how traffic chaos was avoided after I-95 collapse
    August 23, 2023
    June’s collapse of major US roadway I-95 in Pennsylvania could have caused lengthy traffic chaos. But - relatively speaking at least - it didn’t and gridlock was avoided. Alan Dron finds out why
    Read More
  • Cameras to target dangerous drivers at West Sussex level crossing
    February 10, 2017
    The UK’s Network Rail is installing red light safety cameras at a level crossing in West Sussex to stop drivers putting lives at risk. The new cameras will be equipped with number plate recognition technology, meaning motorists misusing the crossing can now be automatically identified and prosecuted by British Transport Police. These types of cameras were first introduced on Britain’s rail network in 2015 and, according to Network Rail, have since proven to be extremely successful with driver non-comp
    Read More
  • Korea demonstrates the future of EV transport
    August 8, 2013
    The city of Gumi, South Korea is proving that solutions for future energy and transportation problems are happening now, with the online electric vehicle (OLEV), developed by the Korea Advanced Institute of Science and Technology (KAIST). OLEV is an electric vehicle that can be charged while stationary or driving, removing the need to stop at a charging station, nor does an OLEV tram require pantographs to feed power from electric wires strung above the tram route. OLEV receives power wirelessly through the
    Read More

Highlighted Content