Skip to main content

Lidar more use in ADAS than AVs, says Cepton

Silicon Valley start-up says it is already deploying Lidar with automotive manufacturers
By Adam Hill September 18, 2020 Read time: 2 mins
Cepton is using Lidar as a safety feature, as with intersection vehicle tracking

Lidar is better-suited at present as a key element in advanced driver-assistance systems (ADAS) rather than as a game-changer for the development of autonomous vehicles (AVs).

That is the view of Dr Jun Pei, boss of Silicon Valley start-up Cepton Technologies, in an interview with ITS International.

Pei, an engineer by training who used to work at Lidar inventor Velodyne, insists it makes sense to be focused more on ADAS than AVs at present.

“Do I see AVs at Level 4 out there next year?" he asks. "No, I don't. The next two years? No I don’t. Five years? No I don’t. I don't have a lot of ‘five years’ in my career or in my life - I'm very impatient person. I'm here to make a profitable business for everybody around me.”

So ADAS will be the focus for Cepton’s Lidar business – for reasons of scale as much as anything else. 

“I am a true believer in the future: radar, camera and Lidar - these three devices - will coexist on all cars,”  Pei says.

Cepton says it is already deploying Lidar with automotive manufacturers but cannot reveal details. 

It will be a few years yet but “this is not some AV demonstration from a start-up company: this is something you can actually use your money to buy, from a dealership, that has Cepton Lidar in it”.

“As it becomes mature and the cost becomes reasonably low, Lidar will actually become a critical safety sensor that can cover many, many things that the radar and the camera cannot cover," he goes on.

Cepton is partnering with Koito, the biggest headlamp provider in the world, making 60-70% of all the headlamps for Japanese cars. “We have the technology developed, based on ADAS, for which we own the patent,” Pei explains. 

Concentrating on ADAS rather than AVs was an unfashionable position in 2016, he recalls: “We were, literally, the laughing stock of the industry because we were not on the bandwagon of AVs; everybody was saying Level 4 would be there by 2018.” He pauses. “And now it’s 2020.”

Read the full interview in the September/October edition of ITS International

 

For more information on companies in this article

Related Content

  • MaaS is at the ‘baby steps’ stage – but needs to get up and running soon
    April 16, 2018
    Data sharing between organisations remains a potential problem for Mobility as a Service projects, attendees at February's MaaS Market conference in London were told. Alan Dron listens in on the presentations.
  • Hackers can fool self-driving car sensors into evasive action
    September 8, 2015
    The laser ranging (LIDAR) systems that most self-driving cars rely on to sense obstacles can be hacked by a setup costing just US$60, a security researcher has told IEEE spectrum. According to Jonathan Petit, principal scientist at software security company Security Innovation, he can take echoes of a fake car, pedestrian or wall and put them in any location. Using such a system, which he designed using a low-power laser and pulse generator, attackers could trick a self-driving car into thinking somethin
  • Machine vision develops closer traffic ties
    January 11, 2013
    Specifiers and buyers of camera technology in the transportation sector know what they need and are seeking innovative solutions. Over the following pages, Jason Barnes examines the latest developments with experts on machine vision technology. Transplanting the very high-performance camera technology used in machine vision from tightly controlled production management environments into those where highly variable conditions are common requires some careful thinking and not a little additional effort. Mach
  • Modern day cars are ‘outsmarting their drivers’
    October 23, 2015
    The average UK driver is currently being outsmarted by their own car, according to new research. The survey of 1,000 British car owners, carried out by BookMyGarage.com, found that 73per cent don’t understand how to use all of the high tech gadgets and safety features in their vehicle. This is despite over half of British adults admitting they were sold on the car they bought because of the features it offered.