Skip to main content

Lidar more use in ADAS than AVs, says Cepton

Silicon Valley start-up says it is already deploying Lidar with automotive manufacturers
By Adam Hill September 18, 2020 Read time: 2 mins
Cepton is using Lidar as a safety feature, as with intersection vehicle tracking

Lidar is better-suited at present as a key element in advanced driver-assistance systems (ADAS) rather than as a game-changer for the development of autonomous vehicles (AVs).

That is the view of Dr Jun Pei, boss of Silicon Valley start-up Cepton Technologies, in an interview with ITS International.

Pei, an engineer by training who used to work at Lidar inventor Velodyne, insists it makes sense to be focused more on ADAS than AVs at present.

“Do I see AVs at Level 4 out there next year?" he asks. "No, I don't. The next two years? No I don’t. Five years? No I don’t. I don't have a lot of ‘five years’ in my career or in my life - I'm very impatient person. I'm here to make a profitable business for everybody around me.”

So ADAS will be the focus for Cepton’s Lidar business – for reasons of scale as much as anything else. 

“I am a true believer in the future: radar, camera and Lidar - these three devices - will coexist on all cars,”  Pei says.

Cepton says it is already deploying Lidar with automotive manufacturers but cannot reveal details. 

It will be a few years yet but “this is not some AV demonstration from a start-up company: this is something you can actually use your money to buy, from a dealership, that has Cepton Lidar in it”.

“As it becomes mature and the cost becomes reasonably low, Lidar will actually become a critical safety sensor that can cover many, many things that the radar and the camera cannot cover," he goes on.

Cepton is partnering with Koito, the biggest headlamp provider in the world, making 60-70% of all the headlamps for Japanese cars. “We have the technology developed, based on ADAS, for which we own the patent,” Pei explains. 

Concentrating on ADAS rather than AVs was an unfashionable position in 2016, he recalls: “We were, literally, the laughing stock of the industry because we were not on the bandwagon of AVs; everybody was saying Level 4 would be there by 2018.” He pauses. “And now it’s 2020.”

Read the full interview in the September/October edition of ITS International

 

For more information on companies in this article

Related Content

  • Radar reinforces detection efficiency
    March 16, 2016
    Radar can have distinct advantages in some transport-related situations as Colin Sowman found out during a visit to Navtech Radar. Despite tremendous advances in machine vision techniques, the accuracy and reliability of camera-based detection systems suffer during periods of poor visibility where other technologies may offer an alternative. Radar is one such technology. It too has seen significant development in recent years and according to Navtech Radar, the technology can often fulfil detection and moni
  • Vision technology: the future in focus
    November 23, 2018
    Just a few years ago, terms such as ‘embedded’ and ‘polarisation’ were buzzwords. But now they are real and present examples of vision technology in action – and, Adam Hill finds, the ITS industry is waking up to a number of possible applications Every aspect of the intelligent transportation systems industry moves quickly – but developments in camera technology change with a rapidity which can appear quite bewildering. And with ITS providers constantly searching for an edge against fierce competitio
  • Skedgo: 'Put together your own playbook'
    November 11, 2020
    MaaS firm's Sandra Witzel urges delegates at Virtual ITS European Congress to 'look around'
  • Autonomy will 'upend' transport businesses everywhere, says Oxbotica
    March 3, 2023
    "Autonomy and insurance are intertwined like blue & red paint in maroon', says Paul Newman