Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Technology advances improve enforcement
    July 26, 2012
    Across the board, technology is being brought to bear to improve the efficiency of enforcement. Bus lane monitoring, parking and controlled access have all benefited from systems introduced in recent months. While speed and red light infringements tend to attract the most attention, there remain several other areas of enforcement where automation can bring significant operational and efficiency benefits. Lane monitoring and access control also continue to benefit from technological development.
    Read More
  • Indra wins in India with two transport and traffic contracts
    November 30, 2015
    Indra has increased its penetration of the Indian transport and traffic by winning two contracts with a total value of US$12.5 million to deploy its technology in the longest tunnel in Southeast Asia, between Chenani and Nashri, and in the Navi Mumbai metro system, in India's financial capital, both currently under construction. Under the first contract, Indra is responsible for the design, supply, set-up and rollout of the control system for the 9.2 km long tunnel and will equip the control center with
    Read More
  • Florida's free flow tolling eases congestion, improves safety
    July 24, 2012
    A decade since Florida's Turnpike Enterprise first deployed electronic toll collection, the organisation's Director of Toll Operations Rick Nelson and Tom S. Knuckey of PBS&J look at progress. A decade on from the deployment of Florida's Turnpike Enterprise's state-wide SunPass pre-paid Electronic Toll Collection (ETC) programme, transponder sales have ballooned from 5,000 to more than 4,000,000. Over 70 per cent of the state's turnpike drivers participate in the system and transponder sales continue to gro
    Read More
  • Cubic takes Umo to Cherriots
    September 14, 2022
    Transit system in Salem, Oregon, will use Cubic's payment platform
    Read More

Highlighted Content