Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • New service allows car drivers to pay tolls via their mobile phone
    November 14, 2012
    Easytrip, Ireland’s largest provider of electronic tolling payment services has launched new Charge2Mobile toll payment service, in partnership with O2. Said to be the first of its kind, the service will provide a more convenient channel for paying tolls on Ireland’s M50 for car drivers who currently pay by cash. Available immediately to O2 customers in Ireland, Easytrip hopes to roll out its Charge2Mobile tolls offering across other networks over the coming months and to add to its support team for this ne
    Read More
  • Authorities look to MaaS for new solutions and cost savings
    July 18, 2017
    The structure of society and the way in which our cities work will be completely transformed by Mobility as a Service (MaaS), Finland’s minister of transport and communications Anne Berner, told ITS International’s recent MaaS Market conference 2017 in London. In her keynote address, Berner told a packed audience of more than 200 ITS professionals that MaaS has the potential to help governments around the world meet their big city targets such as the rate of employment, the environment, the efficient use of
    Read More
  • Success of London's Olympic public transport systems
    December 4, 2012
    The Olympic flame has moved on, allowing review of the relative degrees of London’s 2012 transportation success, how it was done and with what lasting effects. Jon Masters reports. This magazine’s international position provides a good vantage point for assessing impressions left by London’s 2012 Olympic Games. On the whole, it has been only praise and congratulations heard since the closing ceremonies of the Olympic Games in August and the Paralympics in September. The events looked great and ran smoothly
    Read More
  • Bytemark partners with MassDOT on BusPlus mobile ticketing
    September 11, 2014
    The Massachusetts Department of Transportation (MassDOT) and mobile ticketing solutions provider Bytemark are to team up to offer mobile and web based ticketing for the state’s BusPlus program. The BusPlus program, a partnership between MassDOT and private bus operators, offers new regional transportation services to increase intercity and commuter transportation options available across the Commonwealth and New England. The free BusPlus app will utilise Bytemark’s patented mobile ticketing solution,
    Read More

Highlighted Content