Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • Parking operators need to learn from Uber
    November 6, 2019
    For parking operators' customers, end of journey may just be start of frustration
    Read More
  • Apps help passengers avoided overcrowded public transport
    May 30, 2013
    David Crawford reviews innovations in the comfort zone. Anyone who rides public transport knows that, perhaps second only to delays, overcrowding is a critical part of the passenger experience,” says Nir Erez, CEO of Moovit, the Israel-based social transportation app developer. The app is aimed at taking real-time user feedback on transit and making it available to a wider audience of travellers. Currently available on iPhone and Android, it plans to add Windows 8 and other platforms in the future. Moovit i
    Read More
  • Ken Leonard talks to ITS International
    August 21, 2014
    Ken Leonard, director of the USDOT’s ITS Joint Program office made time in his schedule during the Helsinki Congress to speak to ITS International. It has been 18 months since Ken Leonard took over as the director of the Intelligent Transportation Systems Joint Program Office at the US Department of Transportation. With 30 years of technical experience behind him, to say he is enjoying the challenge would be to put it mildly: “It is incredibly exciting to be working in intelligent transportation systems, th
    Read More
  • Contactless and NFC set to grow finds CARTES commissioned survey
    October 30, 2013
    As the number of smart phone and tablet users continues to soar, consumer purchasing behaviour will change and consumers will increasingly opt for the convenience of contactless cards and NFC-based payments in the next three to five years. This is one of the findings of a new study into retail payment technology trends, commissioned by CARTES Secure Connexions Event and Payments Cards & Mobile, which also revealed that difference stakeholders have different priorities when it comes to the next generation of
    Read More

Highlighted Content