Gemalto provides SMS ticketing to Milan public transport

Gemalto has deployed a Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators. The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charg
June 8, 2015 Read time: 2 mins
3866 Gemalto has deployed a 3864 Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), enabling commuters to purchase and use tickets via mobile phone. ATM carries around 700 million passengers a year and now benefits from a sales channel that is available 24/7 via any type of mobile phone on any of the four major Italian mobile network operators.

The direct operator billing solution enables travellers to send a text message to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

"Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change," said Roberto Andreoli, CIO for ATM. "This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing."

"SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers," added Benoit Bole, senior vice president of Netsize at Gemalto.
Networking & Communication Systems

For more information on companies in this article

Related Content

  • RATP Dev and SAPTCO win contract to operate the future Riyadh bus network
    November 20, 2014
    RATP Group subsidiary RATP Dev and Saudi Public Transport Company (SAPTCO) have won a twelve-year US$2.1 billion contract to implement, operate and maintain the future bus network in the Saudi Arabian capital of Riyadh. The network’s 103 lines will gradually enter service after two years of preparation starting from the launch of the contract. The network will be run using a fleet of approximately 1,000 vehicles and will include four BHLS (Buses with High Level of Service) lines, two circular lines, 17
    Read More
  • India and UK to cooperate in urban transport sector
    May 16, 2017
    Transport for London (TfL) and the Indian Ministry of Road Transport and Highways are to sign a memorandum of understanding (MOU) on bilateral cooperation in urban transport policy planning, technology transfer and institutional organisation of transport. The decision to enter into the agreement was taken during the three-day official visit of the Minister of Road Transport & Highways and Shipping Shri Nitin Gadkari to Britain. Under the proposed MOU, TfL will share its expertise on the mobility and effici
    Read More
  • Camera technology a flexible and cost-effective option
    June 7, 2012
    Perceptions of machine vision being an expensive solution are being challenged by developments in both core technologies and ancillaries. Here, Jason Barnes and David Crawford look at the latest developments in the sector. A notable aspect of machine vision is the flexibility it offers in terms of how and how much data is passed around a network. With smart cameras, processing capabilities at the front end mean that only that which is valid need be communicated back to a central processor of any descripti
    Read More
  • Debating a cost-effective means of road user charging
    July 20, 2012
    Does GPS/GNSS-based technology provide a cost-effective means of charging or tolling on a national or international level, or are the issues pertaining to effective enforcement an obstacle. Here, leading equipment manufacturers debate the issue.
    Read More

Highlighted Content