App to help people become better drivers

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach.
February 3, 2012 Read time: 2 mins

For most people, using a smartphone while driving is the last thing anyone would want to encourage in the interest of safe driving. However, major US insurance company 2192 State Farm, is launching a new free mobile application, Driver Feedback, which turns a person's cell phone into a pocket-sized driving coach. The application, available for iPhone and iPod touch, provides users individual feedback about their driving habits and then offers tips on how people can drive more safely.

Research shows that certain driving habits can increase the risk of a car crash. The Driver Feedback app uses the device's accelerometer to measure three essential driving behaviours: acceleration, braking, and cornering. When activated, at the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities. If the app detects especially risky driving behaviours it provides the driver tips for improvement.

State Farm says that the Driver Feedback app is particularly useful for parents teaching teens how to drive. It offers teen drivers and their parents access to useful non-biased driving feedback, to help families have constructive conversations about safe driving. In addition, the app can be a useful and objective tool to help assess a teen's readiness for independent driving.

However, experienced drivers may benefit from this app, too. Research from the National Highway Traffic Administration has shown that hard acceleration, deceleration and cornering are associated with higher crash risk. The Driver Feedback app can help identify problem areas, providing drivers of any age with useful tips to help reduce the risk of crashes.

The Driver Feedback app is currently available for iPhone and iPod touch and is free for anyone to download. Information on the app remains with the user and is not collected or used by State Farm.

Networking & Communication Systems

For more information on companies in this article

Related Content

  • Comprehensive communications combats tolling resistance
    May 19, 2017
    Toll road operator must provide clear, comprehensive and consistent communications to user groups and the local community long before the facility opens. When new tolled highway infrastructure is about to go into service, the construction, management and finance specialists who brought it into being are about ready for a well-deserved celebration. But for the communications and outreach team responsible for building public support for the project – for bringing drivers to the road, and keeping partners and
    Read More
  • How technology is propelling the development of urban shared transport
    April 11, 2024
    Over 18 million people use ride-hailing apps in the UK alone, says Mariusz Zabrocki of Freenow
    Read More
  • HERMES Study provides guidance for forward ITS thinking in Finland
    August 25, 2016
    Having authored HERMES, a major study for the Finnish Ministry of Transport and Communication, Josef Czako talks to ITS International about his findings and lessons for other authorities. When CEOs of major automakers are predicting more change in the next five years than in the past 50, what is the role of national authorities considering the benefits of innovations in ITS?
    Read More
  • Auckland Transport launches distracted driver campaign
    April 15, 2015
    Auckland Transport, New Zealand, has launched a new campaign highlighting the high numbers driving while using their phones. In Auckland between 2009 and 2013, there were 5 fatalities as a result of drivers being distracted. The “Oi! Mind on the road, not the phone” campaign targets 16 to 39 year olds and includes a cinema ad plus radio and digital advertising. Research by Auckland Transport shows 30 per cent of those who make calls have their phone up to their ear and 70 per cent of those who make ca
    Read More

Highlighted Content