Inrix and Citi Logik join forces to deliver movement analytics

Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers. Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres. W
August 16, 2016 Read time: 2 mins
163 Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers.

Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres.

When combined with GPS data and advanced analytics capabilities, the anonymised mobile network data points available to mobile operators can enable the accurate modelling of current and future population trends that will underpin the planning of smart cities.

For enterprises such as retailers, understanding where anonymous groups of people are, have been, how they got there and where they may be going next enables them to better engage with target audiences.
Networking & Communication Systems Urban Traffic Control

Related Content

  • Inrix offers to help local authorities win congestion funding
    April 3, 2017
    In a recent blog, Professor Graham Cookson, chief economist and head of research at Inrix says that following the announcement by the UK government that local authorities may be concerned that US$866 million (£690 million) funding to tackle congestion will be made available through competitive funding. The UK’s Local Government Association said in its recent Budget briefing: ‘Competitive bidding is a time consuming process and does little to provide certainty of funding needed to attract additional priva
    Read More
  • More Vivacity sensors for Dartford
    February 7, 2022
    Installation is part of UK’s Adept Live Labs trial for traffic management and better road design
    Read More
  • Reflecting on five years of important ITS progress
    January 7, 2013
    Former head of the ITS Joint Program Office Shelley Row has passed the baton to a new director. Now working as an independent consultant, here she reflects on her five years at the helm of the JPO and what the future may hold for ITS in the US. During a mid-morning in Paris earlier this year, having just landed, I decided to take a trip on the city’s subway (Paris’ underground metro) into the city centre. A family with a small boy – about nine years old – boarded the same train. They were American and we st
    Read More
  • Inrix informs FHWA’s data improvements
    December 19, 2017
    Refinements in the data available from the US Federal Highway Administration will improve road management across America. David Crawford reports. In August 2017, the US Federal Highway Administration (FHWA) issued the first results from an upgraded version of its National Performance Management Research Data Set (NPMRDS). Developed to identify the locations and times of high congestion affecting traffic flows along America’s 259,000km (161,000 mile) national highway system, this is a key resource for sta
    Read More

Highlighted Content