Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Tracker patents breakthrough telematics technology
    March 26, 2012
    UK fleet tracking expert, Tracker, has unveiled what it claims is a ground-breaking new technology that offers fleet managers the most accurate vehicle idling data available on the market. The company has patented its Transient Voltage Detection (TVD) technology and incorporated it into Tracker Fleet.
  • Developing new detection and monitoring technologies
    November 21, 2012
    Established detection and monitoring technologies continue to evolve, but is it time to challenge their supremacy and take a serious look at less conventional ITS? Andy Graham considers the options with Jason Barnes. For ITS system providers, the most potentially lucrative markets over the next few years are going to be the BRIC (Brazil Russia India and China) group of countries, all of which are building many miles of new roads, applying tolling to existing ones (8,000km in China alone) and implementing w
  • ITF Corporate Partnership Board projects highlight ways forward
    October 29, 2014
    The findings of the first four projects launched by the ITF Corporate Partnership Board (CPB), the organisation's platform for engaging with the private sector, have been announced. CPB projects are designed to enrich policy discussion with a business perspective. They are launched in areas where CPB member companies identify an emerging issue in transport policy or an innovation challenge to the transport system. Led by ITF, work is carried out in collaborative fashion in working groups consisting of CP
  • Making the case for ALPR in enforcement
    February 2, 2012
    Federal Signal's Brian Shockley uses examples from around the world to make the case for the greater use of automatic license plate recognition technology in the US. It is time, he says, to consider the possibilities of a national network and the use of average speed enforcement