Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Iteris wins contracts in Florida, Indianapolis and Kansas
    August 4, 2023
    Signal retiming programmes and ITS architecture updates are among the deals
  • Texas opts for ISS travel time monitoring
    June 2, 2015
    Image Sensing Systems (ISS) is here at the ITS America Annual Meeting to highlight its RTMS Sx-300 radar and it is doing so against the background of a major deployment in Texas. Texas Department of Transportation (TxDOT) was looking to address a need in El Paso to provide travel time information for the general public and to help with studies on ramp and arterial management after an incident occurs on the freeway. ISS along with its partner, Paradigm Traffic Systems and TrafficNow, provided a complete s
  • Calculating the cost of stellar solutions
    August 10, 2016
    The increasing availability and accuracy of global navigation satellite system (GNSS) is opening up low-cost options in many areas as David Crawford finds out. Boosting commercialisation of European global navigation satellite system (EGNSS) technologies for ITS initially depends heavily on demonstrating competitive and cost/benefit advantages obtainable from the deployment of EGNOS (the current European Geostationary Navigation Overlay Service), and ultimately the EU’s Galileo constellation (see box). So,
  • Google maps the future of traffic and travel information?
    March 16, 2012
    Will the relentless growth of Google lead to it becoming the ultimate provider of travel information services? Huw Williams investigates Google’s strategy and David Crawford discovers what two principal rivals are doing to keep pace. In the first weeks of 2012 one company staked two divergent claims on the future of transport. One is the science fiction of only a decade ago, turned into reality: the driverless car. The other seems more prosaic, yet in its own way is just as significant a marker of the futur