Skip to main content

BlueToad travel-time deployment on major arterials in Georgia

TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.
July 11, 2012 Read time: 2 mins
RSS826 TrafficCast International has successfully implemented two traffic signal optimisation projects in the State of Georgia. To improve key arterial roadway efficiencies, Cobb County and Fulton County have deployed TrafficCast’s  BlueToad online suite of travel time data management tools to mitigate congestion and reduce travel delays.

BlueToad (Bluetooth Travel-time Origination And Destination) detects anonymous mobile device information used to connect Bluetooth devices such as hands-free headsets, cellular phones, navigation units and in-vehicle infotainment systems. The technology calculates accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviours based on vehicle movements.

“Used as a performance based measurement tool, BlueToad provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County traffic signal systems manager, Brook Martin. “For example, our new traffic management centre (TMC) utilizes the BlueToad real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”

Wyvern Budram, Fulton County traffic operations manager comments that, “using BlueToad for reporting historical data gathered from an archived travel-time database, we are able to analyse valuable information to effectively manage our newly-installed adaptive signal system.  As a result, we use BlueToad data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”

For more information on companies in this article

Related Content

  • Joining the dots: four ways to help cities make the connection
    May 18, 2018
    Smoothing the path to connected transportation systems in urban areas all round the world takes a lot of planning: Cisco’s Kyle Connor lays out the four key areas on which he thinks cities should focus. Forward-thinking cities around the world are exploring innovative, new ways to leverage the Internet of Things (IoT) and related technologies to create more connected and efficient transportation systems. Through greater digitisation and connectivity, cities can optimise public transit routes, reduce
  • Sensys Networks partners with Verizon to deliver intelligent traffic management
    December 11, 2015
    Sensys Networks is to partner with Verizon Communications to support its intelligent traffic management solution, a new service for public transportation agencies in the US. Sensys Networks’ SNAPS software is the basis of the new cloud-hosted Smart City service which offers high levels of precise, high-resolution, 24/7 data for signal optimisation, congestion mitigation and performance reporting.
  • The role of GIS in climate change resiliency
    May 29, 2014
    Climate change will pose global and local challenges and that includes risks to the transportation infrastructure. Climate change adaptation and resiliency has captured the attention of the transportation community for some time now. Because transportation infrastructure is often designed to last for 30, 50, or 100 years or even longer, transportation professionals are concerned not only about the impact on our existing investments, but also how to design more durable transportation systems for the future
  • Machine vision takes ITS further than the eye can see
    January 5, 2016
    Vitronic’s John Yalda looks at how machine vision has become an integral part of many ITS deployments and why it complements, rather than replaces, ANPR. New and conventional business concepts like online shopping and mail order business are becoming more established in the cultures of fast-growing economies and increasing the demand for flexibility in the freight transportation and logistics industry. Road transport has become the preferred infrastructure for freight forwarding and several studies predict