Skip to main content

BlackBerry invests in CerebrumX Lab AI deep learning for vehicle data

Firm says it will develop embedded in-car synthetic sensors to collect information
By Adam Hill April 12, 2023 Read time: 2 mins
Edge processing reduces need for 'cumbersome and costly' cloud computing (© Suwin Puengsamrong | Dreamstime.com)

BlackBerry has invested in connected vehicle data provider CerebrumX Lab.

CerebrumX says the money "will help it ramp up the delivery of new data-driven, in-vehicle products and services" for carmakers.

The company has an AI-based augmented deep learning platform (ADLP) that it says has been deployed on more than 45 million trips and captured more than 100 million miles of data.

With the new funding and by integrating with BlackBerry's cloud-connected, automotive AI platform - Ivy - CerebrumX will develop embedded in-car synthetic sensors to collect consented data and perform data processing at the edge.

This will allow fleets to monitor operations in real time while reducing total cost of ownership, as well as giving insurance providers the chance to offer personalised insurance plans based on active driver behaviour analysis.

Smart mobility solution providers will also be able to "offer optimised services based on individual vehicle data". 

As part of the investment, Vito Giallorenzo, general manager of Ivy and head of corporate development at BlackBerry, will join CerebrumX’s advisory board.

“CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions," Giallorenzo says. 

Edge processing will avoid the need for "cumbersome and costly cloud computing resources", he adds.

CerebrumX is the fourth company that BlackBerry has invested in via its BlackBerry Ivy Innovation Fund.

For more information on companies in this article

Related Content

  • Link Motion enters partnership to develop connected vehicle solution
    September 13, 2018
    Finland-based Link Motion has entered a partnership to provide car manufacturers with a connected vehicle solution combining security technology, analytics and policy management. The solution will be developed as part of an agreement with vehicle electronic testing company DSA and Dutch firm Irdeto. The platform will be built on the Microsoft Azure cloud computing service. Jouni Mikkonen, managing director at Link Motion, says the solution will ensure users benefit from data ownership and connected v
  • Digital twins help city space race
    October 26, 2022
    As the world becomes more urbanised, there is a need to monitor the likely effects this will have on the way we live, says Jeroen Borst of TNO, the Dutch organisation for applied scientific research
  • Manchester seeks smart but not selective transport solutions
    January 25, 2018
    Smarter transport relies on better communications both with travellers and between transport providers. Andrew Williams reports. Inrix’s prediction that the cost of traffic congestion will rise by 63% to £21bn per year by 2030 clearly illustrates that, in addition to the ongoing inconvenience and inefficiency, ongoing gridlock is a significant drain on the economy. It is against this backdrop that a Cisco-led consortium has launched CitySpire, a smart transport programme that uses location-based services a
  • Manchester seeks smart but not selective transport solutions
    January 25, 2018
    Smarter transport relies on better communications both with travellers and between transport providers. Andrew Williams reports. Inrix’s prediction that the cost of traffic congestion will rise by 63% to £21bn per year by 2030 clearly illustrates that, in addition to the ongoing inconvenience and inefficiency, ongoing gridlock is a significant drain on the economy. It is against this backdrop that a Cisco-led consortium has launched CitySpire, a smart transport programme that uses location-based services a