Skip to main content

Peek and Signal change names to Oriux

Peek Traffic and its parent Signal Group have changed their names to Oriux in a rebranding exercise.
By Adam Hill February 27, 2020 Read time: 1 min
Oriux has a presence at more than 60,000 intersections worldwide (© Kawee Wateesatogkij | Dreamstime.com)

The idea is to "unite" the two entities "into a single brand and identity", the company says.

“Since the acquisition of Quixote Traffic 12 years ago, Signal Group and Peek Traffic have been working in the amalgamation of several companies and brands such as Traconex, US Traffic, Multisonic and Northwest Signal to name a few,” explained Rolando Garcia, VP of operations. 

“So, in order to enhance our global standing and presence in the industry, we are combining our identities into a single brand.”

CEO Alejandro Brunell said the move would "solidify and simplify our global presence, but will also serve to unite all of our teams under one banner".

Peek Traffic will continue to exist only as a legal business entity.

Oriux says it has a presence in 500 cities with more than 60,000 traffic intersections deployed and over 25,000 traffic counters and classifiers used worldwide. 

Related Content

  • July 27, 2021
    Chris Tomlinson: 'My golden rule is have an open mind’
    The executive director of Georgia’s mobility authorities explains tolling’s place in demand management, the benefits of being mode-agnostic and how to learn from other agencies
  • November 28, 2012
    Canadian authorities convinced of enforcement safety benefits
    Cost-benefit analysis invariably finds highly in favour of speed and red light enforcement, particularly so in Edmonton in the Alberta province of Canada, where authorities need no convincing of the merits of road safety engineering. Justification of enforcement efforts on economic grounds has been reinforced this year, by a study of the costs and benefits of red light enforcement. New York-based economic research firm John Dunham & Associates carried out this latest analysis for American Traffic Solutions
  • August 22, 2023
    Heavy weather: how ITS can mitigate climate change effects
    Countries, regions and cities all over the world are seeing unprecedented extreme weather events causing destruction in different ways: from heat and wildfires to snow and floods and much else in between. Jon Tarleton of Baron Weather explains how the ITS industry can help the transportation network to remain efficient as the climate changes
  • March 26, 2012
    Cross Country and ATX form Agero
    Cross Country Automotive Services, a specialist in driver assistance programmes, and its telematics subsidiary ATX Group have merged operations under a new business name, Agero.