Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • New Zealand’s first weather-activated road signs go live
    November 3, 2015
    New Zealand’s first weather-activated road signs with adjustable speed limits have gone live on State Highway 29 over the Kaimai Range. The 22 high-tech signs are part of an innovative NZ Transport Agency trial that aims to reduce the crash rate on the steep road, which links the Waikato and the Bay of Plenty. The variable speed signs, along with four web cameras, will be linked to a weather station at the summit of the Kaimai Range. The Transport Agency will monitor the weather station and adjust the
  • Is the US economic stimulus programme working?
    January 30, 2012
    In this third installment in a series of articles exploring the impact of the US economic stimulus programme on the ITS industry, Pete Goldin reports on the ongoing debate in Congress about American Recovery and Reinvestment Act. A debate continues to rage in the US Congress and in the media about the effectiveness of the American Recovery and Reinvestment Act of 2009 (ARRA), and especially the timeliness of the ARRA payments. Some of the arguments seem somewhat partisan in origin while others point out fla
  • Virtual sessions provide benefit for attendees
    December 7, 2021
    It can rightly be said that this ITS America Annual Meeting is an event that will keep on benefitting attendees. For instance, there is a whole raft of virtual sessions that attendees here in Charlotte can access
  • Oregon trials road user charging
    February 11, 2013
    In Oregon, gas-tax money funds about 58 per cent of the budget used to take care of the state’s roads. As vehicles become more fuel efficient, the gas tax, which is 30 cents a gallon in Oregon and 37 cents in Washington, will generate less and less money. “If we’re using gasoline and diesel sales to fund our transportation system, we’re going to be in big trouble,” said Patrick Cooney of the Oregon Department of Transportation (ODOT). Recognizing the problem early, Oregon started studying alternatives to th