Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • New statistics call for fresh efforts to save lives on EU roads
    April 5, 2016
    The 2015 road safety statistics published by the European Commission confirm that European roads remain the safest in the world despite a recent slowdown in reducing road fatalities. 26, 000 people lost their lives on EU roads last year, 5, 500 fewer than in 2010. There is however no improvement at EU level compared to 2014. In addition, the Commission estimates that 135, 000 people were seriously injured on EU roads. The social cost (rehabilitation, healthcare, material damages, etc.) of road fatalities an
  • Flir boosts traffic flow with TrafiBot AI camera
    May 13, 2024
    It uses two proprietary AI models developed from millions of Flir-captured images
  • ITS industry in the US has grown to $48 billion and will expand
    April 17, 2012
    ITS America has released what it says is the most comprehensive study to date on the scope of the ITS industry in the United States and North America. Researchers found intelligent transportation to be a fast growing sector valued at approximately US$48 billion. Results indicate that cities and states with drastically reduced budgets are turning to technology solutions to maximize existing highway capacity.
  • From gas tax to road pricing
    March 18, 2020
    Robert W. Poole of the Reason Foundation thinks that trust is going to be essential if US states are to transition from gas tax to road pricing.