IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • London EV demand ‘rising’ since ULEZ intro, says Carwow
    June 19, 2019
    Demand for electric vehicles (EVs) has increased 123% in London since the introduction of the Ultra Low Emission Zone (ULEZ), says Carwow. Using data from its website, the car-buying platform found that searches for EVs also increased 56% in the rest of the UK Enquiries for alternative fuel vehicles (AFV) increased 77% in the UK capital and 44% in the rest of the country. Carwow says there has been a 56% year on year increase in searches for hybrid vehicles since May 2018, with a further 92% incre
    Read More
  • UK fleet operators commit to taking diesel vans off roads
    September 6, 2018
    In the UK, 16 public and private sector fleet operators are to invest £40m in a bid to deploy 2,400 electric vans by 2020. The operators – which include Tesco - point to a recent study, in which the health damage caused by pollution from diesel vans has been put at £2.2bn per annum to the UK National Health Service and to society. The newly-formed consortium – called the Clean Van Commitment – is backed by the Department for Transport and led by charity Global Action Plan and energy and services group Engi
    Read More
  • TRW announces next-gen pedestrian protection system
    July 31, 2012
    TRW is announcing its next generation pedestrian protection system (PPS) - a robust and reliable system using a combination of acceleration and pressure sensing technologies to detect a pedestrian impact. "While the auto industry continues its focus on reducing injuries in single and multiple vehicle crashes and reductions in deaths and injuries have been realised in developed markets, pedestrian fatalities continue to increase globally," said Peter Lake, executive vice president of sales and business devel
    Read More
  • Cost-benefit analysis of red light cameras in US cities and towns
    July 18, 2012
    American Traffic Solutions (ATS) has commissioned a cost-benefit analysis the results of which it claims show the direct economic savings to communities that result from using red-light safety cameras at dangerous intersections. The analysis was carried out by John Dunham and Associates, an economic research firm specialising in economic and fiscal impact studies.
    Read More

Highlighted Content