IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Europe’s road safety record suffers as austerity bites hard, say traffic police chiefs
    March 7, 2018
    Europe’s leading traffic police chiefs are struggling with the challenge of how best to manage the region’s road network in an era of austerity. Things are changing fast, and not for the better, reports Geoff Hadwick. Europe’s road safety record is under threat. Police budgets are being slashed, staff numbers are falling and a long-term trend towards ever-fewer road deaths has ground to a halt. The line on the graph has flat-lined. Does Europe’s road network face a far more dangerous future? Lower and
    Read More
  • Switching Atlanta onto MaaS
    May 9, 2019
    It’s easy to talk about MaaS in the abstract – but MaaS isn’t going to work if it’s just a theory. Colin Sowman speaks to one woman about the practical benefits - and difficulties - of getting out of her car and switching to public transit in Atlanta, Georgia One of the first goals of Mobility as a Service (MaaS) inventor Sampo Hietanen is that MaaS should persuade households they don’t need a second car. This is starting to happen - even in the car-dominated US. Last year, authorities in the state of Ge
    Read More
  • Are e-scooters safe for cities?
    November 6, 2019
    Electric scooters are promoted as both a lifestyle choice and an environmentally friendly means of solving first- and last-mile challenges.
    Read More
  • Ford rolls out new driver assist system
    October 24, 2014
    Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.
    Read More

Highlighted Content