Ford rolls out new driver assist system

Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.
October 24, 2014 Read time: 2 mins

278 Ford Motor Company is rolling out a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. Pre-collision assist with pedestrian detection will debut as available technology on the 2015 Ford Mondeo on sale in Europe this year. It will then roll out to other Ford and Lincoln products around the world.

The system uses radar and camera technology to scan the roadway ahead and, if a collision risk with a vehicle or pedestrian is detected, provides a warning to the driver. If the driver does not respond in time, the system can automatically apply up to full braking force to help reduce the severity of or even eliminate some frontal collisions.

According to Ford, pre-collision assist may help drivers avoid rear end collisions with other vehicles at all speeds, while pedestrian detection can help the driver avoid pedestrians at lower speeds and both may reduce the severity of forward collisions or even prevent certain forward collisions.

“This technology adds to the already impressive list of driver-assist technologies Ford customers benefit from today,” said Raj Nair, Ford group vice president, Global Product Development.

Ford warns that, while the new system may be especially helpful in unexpected situations, it does not replace the driver and has limitations including night, low and harsh lighting conditions, vehicles moving in a different direction and certain weather conditions.

Ford engineers tested the system on closed test tracks using rigs fitted with manikins to replicate pedestrians. They then spent months refining the technology on roads around the world to test system reliability.

“This real-world testing was an important part of the development, because pedestrians in an urban setting can present a wide range of potential situations,” said Scott Lindstrom, Ford manager, Driver Assist Technologies. “We covered more than 300,000 miles on three continents that included a wide range of settings and situations.”

Detection, Monitoring & Machine Vision Location Based Systems

Related Content

  • September 26, 2014
    Ford Mondeo – the car that brakes for pedestrians
    The all-new Ford Mondeo will be equipped with a raft of safety features, including technology that is able to detect people in the road ahead and – if the driver does not respond to warning sounds and displays – automatically applies the brakes. Pedestrian Detection is among a raft of new features and improvements detailed by Ford which enhance the Mondeo. The system is part of the Pre-Collision Assist package that also introduces Active Braking, which can autonomously apply braking to help mitigate rear
    Read More
  • November 4, 2016
    Ford invests in next-generation driver assist technology
    In addition to the driver assistance systems already in use on its card, new technology being developed by Ford includes cross-traffic alert with braking technology to help reduce parking stress by detecting people and objects about to pass behind the vehicle, providing a warning to the driver and then automatically braking if the driver does not respond. Rear wide-view camera, on the in-car display, will offer an alternative wide-angle view of the rear of the vehicle. Enhanced active park assist will paral
    Read More
  • November 12, 2015
    Driver aids make inroads on improving safety
    In-vehicle anti-collision systems continue to evolve and could eliminate some incidents altogether. John Kendall rounds up the current developments. A few weeks ago, I watched a driver reverse a car from a parking bay at right angles to the road, straight into a car driving along the road. The accident happened at walking pace, no-one was hurt and both cars had body panels that regain their shape after a low speed shunt.
    Read More
  • February 23, 2016
    Ford to triple investment in semi-autonomous cars
    Speaking at the Mobile World Congress in Barcelona, Ford president and CEO Mark Fields said that the company will triple engineering investment in driver assist technology, speeding the roll-out of semi automated systems that make it easier to park and drive in heavy traffic as the company continues to expand its Ford Smart Mobility plan. Fields’ keynote at Mobile World Congress in Barcelona focused on Ford’s transition from an automotive company to an auto and a mobility company through Ford Smart Mobil
    Read More

Highlighted Content