Skip to main content

CCDD launches platform to reduce distracted driving in Canada

To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at www.diad.tirf.ca/ehub. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.
January 22, 2018 Read time: 2 mins
To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.diad.tirf.ca/ehub false http://diad.tirf.ca/ehub/ false false%>. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.


The hub resource features summaries of more than 100 research studies and articles along with links to full studies and the organizations that produced them. Access is also provided to examples of educational resources and tools that are available, the latest data that has been published, and current laws and penalties across the country.    

In addition, a call to action for health practitioners featured in the Journal of Orthopaedic Physical Sports Therapy and work groups comprising insurance, enforcement, the trucking industry and health professionals are now raising awareness of these sectors and building partnerships to help reduce distracted driving.  

Robyn Robertson, TIRF president and CEO, said: "All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends. Everyone has the same questions about the size of the problem, what is known, what data are available, and what strategies can reduce distracted driving. We designed the E-Hub so organizations can spend less time looking for answers and more time working on solutions."

Rob Wesseling, president and CEO of The Co-operators, said: "As an insurer of over a million vehicles in Canada, we have a significant responsibility to educate Canadians about the risks posed by distracted driving. Consider that a driver travelling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It's easy to see why distracted driving is a recipe for disaster."

Related Content

  • February 23, 2018
    Companies depend on automation, AI and machine learning for cyber security
    To defend against cyber attacks, 39% of organisations are reliant on automation, 34% on machine learning and 32% on artificial intelligence (AI), according to the Cisco 2018 annual report conducted on 3,600 chief information security officers. It found that over half of all attacks resulted in financial damages of more than $500,000 (£697,000), including, but not limited to, lost revenue, clients, opportunities, and out-of-pocket costs. The study revealed that adversaries are using Malware sophistication
  • April 23, 2018
    Need for co-operation highlighted at MaaS Market Atlanta conference
    City authorities worldwide need to work more closely together to shape the future of on-demand transportation services. Such co-operation could help reduce congestion and pollution, and improve the lives of citizens - that is the view of leading international experts who will be addressing MaaS Market – Concept to Delivery – the third Mobility as a Service (MaaS) conference to be run by ITS International.
  • December 6, 2018
    Cowlines MaaS app to be available in 62 cities in US and Canada
    Mobility as a Service (MaaS) app Cowlines is to be rolled out across 62 North American cities following successful trials in Vancouver, Canada. The app, developed by Greenlines Technology, is expected to allow citizens to select the greenest, fastest and cheapest route by combining all modes of transportation. Riders can calculate the total cost of the trip, the length of the journey and its carbon footprint. Cowlines aggregates all transport options and measures the greenhouse gas emissions based on t
  • October 23, 2018
    Scoot Networks to deploy electric scooters in Chile
    Scoot Networks will gradually deploy 500 electric scooters in Santiago, Chile, to offer citizens a more sustainable mobility option. The pilot programme will take place in Las Condes' business district as part of an agreement with mayor Joaquin Lavin. Gonzalo Cortez, general manager for Santiago, says the scooters reduce air pollution, make streets safer, keep money in the local economy and makes mobility more affordable. In June, Scoot delivered 500 electric scooters and 1,000 electric bicycles in