CCDD launches platform to reduce distracted driving in Canada

To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at www.diad.tirf.ca/ehub. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.
January 22, 2018 Read time: 2 mins
To help governments and stakeholders develop effective strategies to reduce distracted driving, the Canadian Coalition on Distracted Driving has launched a new web-based information hub at %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.diad.tirf.ca/ehub false http://diad.tirf.ca/ehub/ false false%>. It is led by the Traffic Injury Research Foundation (TIRF) and its Drop It And Drive program, in partnership with The Co-operators.


The hub resource features summaries of more than 100 research studies and articles along with links to full studies and the organizations that produced them. Access is also provided to examples of educational resources and tools that are available, the latest data that has been published, and current laws and penalties across the country.    

In addition, a call to action for health practitioners featured in the Journal of Orthopaedic Physical Sports Therapy and work groups comprising insurance, enforcement, the trucking industry and health professionals are now raising awareness of these sectors and building partnerships to help reduce distracted driving.  

Robyn Robertson, TIRF president and CEO, said: "All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends. Everyone has the same questions about the size of the problem, what is known, what data are available, and what strategies can reduce distracted driving. We designed the E-Hub so organizations can spend less time looking for answers and more time working on solutions."

Rob Wesseling, president and CEO of The Co-operators, said: "As an insurer of over a million vehicles in Canada, we have a significant responsibility to educate Canadians about the risks posed by distracted driving. Consider that a driver travelling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It's easy to see why distracted driving is a recipe for disaster."

Detection, Monitoring & Machine Vision

Related Content

  • January 9, 2015
    National law enforcement challenge webinar
    Laser Technology (LTI) is partnering with the International Association of Chiefs of Police's (IACP) National Law Enforcement Challenge (NLEC) traffic safety recognition program to broadcast a live webinar on 20 January 2015 at 0930 am (MST). The 2015 National Law Enforcement Challenge Quick-Start Guide webinar will give new and returning applicants helpful information about the Challenge and the most effective tips to jump-start the application process. The NLEC is a friendly competition between agen
    Read More
  • October 16, 2019
    Dyson scraps EV project
    British technology company Dyson has pulled out of a project to build electric vehicles (EVs), saying it is unable to make its car “commercially viable”. Chief executive Sir James Dyson said in a statement: “We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far.” The company, known primarily for its vacuum cleaners, says it will continue its £2.5 billion investment programme into new technology in two UK locations and in Singapore. It wil
    Read More
  • July 31, 2018
    Drive.ai self-driving tests with passengers in Frisco, Texas
    Drive.ai is using self-driving vans to carry passengers on a near two-mile route in Frisco, Texas. According to a report by CBS News, the company is the first to launch such a test since an Uber vehicle driving in autonomous mode killed a pedestrian in Arizona. These vans will operate over the next six months, with a safety driver on board, and will travel between an office park and a nearby dining area and entertainment complex. Conway Chen, vice president at Drive.ai, says the service has been desi
    Read More
  • December 15, 2014
    Ertico prepares for World Congress 2015
    Hot on the heels of the 21st ITS World Congress in Detroit, Ertico - ITS Europe is already writing session proposals, contacting speakers and putting together the demonstration programme for the 2015 ITS World Congress. This will take place from 5-9 October in the French city of Bordeaux, one of the most advanced cities in Europe in terms of ITS adoption, and will have the theme of ‘Towards intelligent mobility – Better use of space’.
    Read More

Highlighted Content