Skip to main content

MAPping public transport and parking data

The Australian city of Adelaide, which has embarked on a 30-year urban development plan, is piloting Xerox’s new Mobility Analytics Platform (MAP) to improve its public transport services by analysing people flows between different sectors of the city. The recently-introduced analytics platform analyses the anonymous data created by the daily transportation and ticket-buying habits of millions of commuters and produces a new city-wide picture of transportation operations including adherence to schedules
February 9, 2015 Read time: 2 mins
The Australian city of Adelaide, which has embarked on a 30-year urban development plan, is piloting 4186 Xerox’s new Mobility Analytics Platform (MAP) to improve its public transport services by analysing people flows between different sectors of the city.

The recently-introduced analytics platform analyses the anonymous data created by the daily transportation and ticket-buying habits of millions of commuters and produces a new city-wide picture of transportation operations including adherence to schedules, passenger-loading levels and car park utilisation rates.

Using data analytics algorithms and visualisation technology from the Xerox Research Centre Europe, it can predict, for example, where passengers will alight and the impact of varying factors such as running ahead or behind schedule and the weather.

In Paris, Vinci Park is testing the system in Neuilly, in the western suburbs of the city, where it manages on- and off-street parking. The operator is using MAP to better understand how its off-street car parks are used. In a second step, this parking information will be combined with MAP’s advanced customer profiling features to predict future demand for parking, inform Vinci Park on how to modify prices, identify when extra access lanes are required or even where new car parks should be created.

"MAP gives operators the keys to improving the quality and adoption of services,” said Jo van Onsem, group president, International Public Sector, Xerox.

“With MAP we now have a user friendly graphical tool that allows us to analyse quickly and accurately the use and revenues of our car parks,” said Albert Feuga, director, Parking Management System, Vinci Park. “MAP also allows us to understand the behaviour of our customers and better anticipate demand and manage flows.”

For more information on companies in this article

Related Content

  • Costing transit is complicated case
    August 19, 2015
    David Crawford welcomes fresh thinking from Canada. Public transit improvements can bring society “significantly more value” than conventional transport models normally indicate, argues Canadian researcher Todd Litman. “Traditional evaluation practices originally developed to assess roadway improvements, and focus primarily on vehicle travel speeds and operating costs. “They do not generally quantify or monetise basic mobility benefits, vehicle ownership and parking cost savings, or efficient land developme
  • Emissions reductions targets to have major impact on transport
    October 28, 2015
    As bold moves aimed at reducing greenhouse gas emissions have been introduced in California, David Crawford looks at the ramifications for transportation. California Governor Jerry Brown’s recent dramatic raising of the bar on emissions reduction policy for the state has won him praise from Japan, Australia, Europe and the secretariat of the critical UN conference on climate change being held in Paris in November/December 2015. His April 2015 executive order aimed at bringing emissions to 40% below 1990 lev
  • Travel information is heading towards smartphones
    January 30, 2012
    Travel information services are undergoing a step change as rapid increase in sales of smartphones brings ITS technology to consumers' fingertips. A virtuous circle of expanding capability is under way in traffic and travel information services, promising much for drivers and reduction of road congestion. A recent rapid rise in sales of smartphones has boosted numbers of vehicles carrying GPS enabled devices and so brought expansion of traffic data available for analysis and dissemination. Greater numbers o
  • Utah Department of Transportation: How we’re using traffic analytics software
    February 4, 2025
    Our use of Iteris ClearGuide lets our traffic operations engineers interpret critical probe traffic data without the need for statisticians and software developers