Skip to main content

Philippines ITS modernisation project for Iteris

Rapidly-growing city of Cebu needs to ease traffic congestion and improve road safety
By Adam Hill May 17, 2024 Read time: 1 min
Cebu region 'is facing considerable challenges related to transportation infrastructure' (© Tatiana Kornylyeva | Dreamstime.com)

Iteris is to lead an ITS modernisation project in the Philippines.

The US Trade and Development Agency is funding the Philippines Department of Transportation, which aims to identify ITS solutions that can improve traffic management, reduce vehicle emissions, improve road safety, and make the movement of goods and passengers more efficient in and around the city of Cebu.

Iteris is tasked with creating an 'ITS master plan' for the rapidly-growing city and 12 surrounding local government units. 

"Because of their large population and quick growth, the region is facing considerable challenges related to transportation infrastructure, causing congestion, delays, and unsafe traffic conditions," Iteris says.

The company is a sub-consultant to Nathan Associates and will lead the ITS activities, including assessment of current conditions, development of technology recommendations, and review of potential suppliers in the US.

“We’re happy to have been selected to be part of this international initiative, which is another recognition of our team’s expertise in modernising transportation infrastructures,” said Dr. Moe Zarean, general manager of mobility operations services at Iteris. 

“This project will be critical to improving mobility in Metro Cebu at an essential time of growth, and we’re excited to work closely with all stakeholders to make it a success.

Related Content

  • June 5, 2015
    Mega trends will challenge transport technology
    Jon Masters investigates some of the longer term trends that will shape transportation over the next 20 years. Business analysts and investors have already placed their bets on a future of technological smart mobility services. In December last year, the Wall Street Journal reported that Uber, the on-demand taxi and lift share smartphone app and start-up business, had been valued at $41.2 billion which, as the Journal reported, is an incredible vote of confidence for a company only five years old.
  • October 1, 2014
    Western Australia releases ITS master plan
    Main Roads Western Australia has released its transport blue print to address advances in technology and rapid population growth. The Main Roads Intelligent Transport Systems Master Plan is set to guide Main Roads on a strategic journey to ‘smart roads, safe journeys’ by 2020. Developed through an extensive consultation process involving stakeholder workshops and industry submissions, the ITS Master Plan provides a strategic plan to deal with key challenges such as congestion, big data and automated and
  • December 22, 2015
    Jeddah juggles transport needs of residents, pilgrims and tourists
    Mass pilgrimages, new tourists and a growing population lead Jeddah to seek some smart transport solutions as David Crawford finds out. Rationalising traffic movement and public transport in a major Middle Eastern business and tourist centre that is also a gateway for millions of religious pilgrims every year is the challenge for the 20-year Jeddah Strategic Plan and the Jeddah Public Transport Programme (JPTP) it spawned. The latter is costed at US$8bn.
  • May 11, 2020
    European Bank backs Tblisi metro modernisation
    A loan of €75 million will improve commuters’ journeys in Georgia’s capital