Young Driver scheme improving road safety

The Co-operative Insurance company in the UK says that new data shows that the introduction of telematics technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits. The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from
June 25, 2012 Read time: 2 mins
Data from the Young Driver 'smartbox' shows that 82% of 17 to 25 year-olds achieved the top score for sticking to speed limits, although only 13% scored top marks for braking and accelerating.
The 6010 Co-operative Insurance company in the UK says that new data shows that the introduction of 1681 Telematics Technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits.

The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from one (poor) to five (excellent) and rewards discounts on insurance premiums to those who score consistently well.

David Neave, director of general insurance for The Co-operative, said: “The data shows that the vast majority of our customers are responding well to a ‘carrot’ rather than ‘stick’ approach, improving their driving skills because they are rewarded for doing so. Our scheme is only in its infancy, but it is clear that if telematics was taken up on a larger scale it could be a major step forward in improving road safety.”
Location Based Systems

For more information on companies in this article

Related Content

  • Gothenburg to implement congestion charging
    February 2, 2012
    Gothenburg, which is line to become Sweden's second major city to implement congestion charging, will not enjoy the pre-deployment trials and referendum which Stockholm did. But, says the STA's Eva Söderberg, this is less of an issue than might be imagined
    Read More
  • ‘Only 20% of people’ would put their child inside an AV, says Fujitsu
    July 24, 2018
    Only 20% of people would be prepared to put their child inside an autonomous vehicle (AV), according to research from Fujitsu. People are more anxious about adopting digital services in travel than they are in other areas of their lives, according to Russell Goodenough, the company’s managing director of business and transport. Just 40% of people would put their trust in an AV - and the transport sector is falling behind in the race to digitisation, the company says. Speaking at a media forum in Lo
    Read More
  • Assessing driver behaviour in work zones
    May 31, 2013
    David Crawford looks at moves to increase throughput and safety in work zones.
    Read More
  • An honest relationship
    July 19, 2012
    Consider this: "the most important reform should be that of speed limits and the criteria by which they are set". And this: "a successful road safety solution reduces casualties and catches few people because offence rates are so low". Both statements come from the article on pages 28-30 of this issue on business models for automated enforcement. Both come from established figures in the field (respectively, Paolo Sodi of Sodi Scientifica and Geoff Collins of Speed Check Services); and both highlight the ya
    Read More

Highlighted Content