Young Driver scheme improving road safety

The Co-operative Insurance company in the UK says that new data shows that the introduction of telematics technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits. The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from
June 25, 2012 Read time: 2 mins
Data from the Young Driver 'smartbox' shows that 82% of 17 to 25 year-olds achieved the top score for sticking to speed limits, although only 13% scored top marks for braking and accelerating.
The 6010 Co-operative Insurance company in the UK says that new data shows that the introduction of 1681 Telematics Technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits.

The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from one (poor) to five (excellent) and rewards discounts on insurance premiums to those who score consistently well.

David Neave, director of general insurance for The Co-operative, said: “The data shows that the vast majority of our customers are responding well to a ‘carrot’ rather than ‘stick’ approach, improving their driving skills because they are rewarded for doing so. Our scheme is only in its infancy, but it is clear that if telematics was taken up on a larger scale it could be a major step forward in improving road safety.”
Location Based Systems

For more information on companies in this article

Related Content

  • Technology solution needed to counter mobile phone menace
    March 29, 2017
    With the UK set to increase the penalties for using mobile phones while driving, the RAC Foundation’s Steve Gooding considers what else can be done to combat this deadly distraction. The first mobile phone call was made in 1973, by an engineer working for Motorola. Today 4.7 billion people across the globe subscribe to a mobile service.
    Read More
  • ASECAP examines tolling’s trials, tribulations and triumphs
    September 4, 2018
    If you want to get up to speed on the main issues facing the transport sector and tolling companies, ASECAP Study Days event in Ljubljana was a good place to start. Colin Sowman reports (Photographs: Louis David). Increasing populations, ever-higher technical and safety requirements, and electric and hybrid vehicles will provide both challenges and opportunities for tolling companies. The annual Study Days event organised by ASECAP (the European association for tolling companies) examined all of these aspec
    Read More
  • Americans want more action and enforcement to improve highway safety
    May 16, 2012
    At a time when there is intense debate about the role of government, a majority of Americans support additional laws and want more action by government officials to improve highway safety, a new survey released yesterday by the AAA Foundation for Traffic Safety claims.
    Read More
  • A new era for England’s major roads
    March 26, 2015
    Highways England, the government-owned company which will deliver the largest investment in England’s major roads in a generation, officially launches next week. The company, which replaces the Highways Agency from 1 April, will invest US$16 billion in delivering a raft of improvements on England’s motorways and major A roads making roads even safer, improving traffic flow and reducing congestion. The improvements over the first five years of operation include: 112 major improvements, including 15 sma
    Read More

Highlighted Content