Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Lidar: beginning to see the light
    March 14, 2022
    Lidar feels like a technology whose time has come – but why now? Adam Hill talks to manufacturers, vendors and system integrators in the sector to assess the state of play and to find out what comes next
  • Low-carbon mobility, one village at a time
    July 15, 2024
    Shantha Bloemen of Mobility for Africa, winner of this year's Movmi Empower Women in Shared Mobility Award, talks to Beate Kubitz about creative and practical solutions for transportation in the world’s rural areas – and why investment is still needed
  • Roadside monitoring used to target non-compliant trucks
    March 9, 2016
    The UK’s DVSA is utilising existing technology to identify non-compliant commercial vehicles and target repeat offenders while avoiding law-abiding companies. Enforcing the compliance of commercial vehicles (goods vehicles over 3.5 tonnes and vehicles with eight or more passenger seats) on the UK’s roads is the responsibility of the DVSA (the Driver and Vehicle Standards Agency). The Department for Transport created the executive agency about 18 months ago by merging the Driving Standards Agency (DSA) and t
  • Q&A: IBTTA president Mark Compton
    January 20, 2021
    Mark Compton is CEO of the Pennsylvania Turnpike Commission (PTC) in Middletown, PA. IBTTA's Bill Cramer sat down with Mark to learn a bit more about his background and interests