Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Here: AI has place in ‘privacy by design’
    June 23, 2020
    Artificial intelligence may improve traffic in cities and keep location data private, but Here Technologies shows that it only takes four points of anonymous data to predict your identity.
  • US ITS systems approach critical decision time
    February 6, 2012
    Connie Sorrell, chair of the ITS America Annual Meeting and Exposition, explains why ITS in America is approaching a critical crossroads
  • US ITS systems approach critical decision time
    February 3, 2012
    Connie Sorrell, chair of the ITS America Annual Meeting and Exposition, explains why ITS in America is approaching a critical crossroads. Connie Sorrell, as Chief of Systems Operations for the Virginia Department of Transportation, doesn't normally speak in hyperbole, but she can't help but be enthusiastic about this year's ITS America's annual meeting in the nation's capitol, 1-3 June, 2009. Certainly, as Chair of the 2009 ITS America Annual Meeting and Exposition, like everyone who has performed this impo
  • London’s strategy to tackle air quality problems
    October 21, 2014
    Colin Sowman talks to Matthew Pencharz, the man charged with charting London’s path between catering for traveller needs, conserving ancient buildings and conforming to modern air quality standards.