Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Bob Karr: 'I want to coin the term T2X'
    October 7, 2021
    Star Systems International focuses on providing transponders, readers and consulting services for Smart City initiatives and tolling operations. Adam Hill talks to SSI founder Bob Karr
  • Hayden AI & Snapper Services keep their eyes on the road
    August 29, 2024
    Snapper Services CEO Miki Szikszai and Chris Carson, CEO of Hayden AI, tell Adam Hill about synergy and partnership – and how to make use of data once you’ve gathered it
  • Machine vision develops closer traffic ties
    January 11, 2013
    Specifiers and buyers of camera technology in the transportation sector know what they need and are seeking innovative solutions. Over the following pages, Jason Barnes examines the latest developments with experts on machine vision technology. Transplanting the very high-performance camera technology used in machine vision from tightly controlled production management environments into those where highly variable conditions are common requires some careful thinking and not a little additional effort. Mach
  • Chris Tomlinson: 'My golden rule is have an open mind’
    July 27, 2021
    The executive director of Georgia’s mobility authorities explains tolling’s place in demand management, the benefits of being mode-agnostic and how to learn from other agencies