Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • US incident management needs national standardisation
    January 26, 2012
    I-95 Corridor Coalition's Tom Martin discusses the state of the art in incident management and what visitors to this year's ITS World Congress can expect of the first ever Emergency Responder-Incident Management Day. Developments in incident management are driven in the main by need. A bald statement, and one which holds no surprises, it nevertheless quantifies the evolutionary process within the I-95 Corridor Coalition over the last decade and more. Spread over 16 states from Maine to Florida, the Coalitio
  • Enforcement a key part of the road safety solution
    January 31, 2012
    The Partnership for Advancing Road Safety is a new organisation set up in the US to push the national debate on speed and intersection safety, something which hitherto has been absent. Here, executive director David Kelly explains the organisation's work. With moves to address drink/drug driving and the wearing of seatbelts starting to prove successful in the US, the use of inappropriate speed and poor driving at intersections have become responsible for a proportionately greater number of the deaths and in
  • MaaS: 'It's been much easier to convince politicians than we expected'
    August 11, 2021
    As she leaves the Mobility as a Service sector, Piia Karjalainen explains why the user must continue to be the focus – and why we haven’t yet even seen half of the innovations available 
  • “There will be no driverless cars on a dead planet”
    October 11, 2022
    ‘Smart’, ‘intelligent’ and ‘advanced’ are great words when they’re applied to mobility – but just make sure they can actually change the world for the better, warns Professor Glenn Lyons