Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

Related Content

  • March 3, 2017
    Shift from vehicle ownership to user-ship fuels growth in vehicle leasing
    A dynamic shift from vehicle ownership to user-ship has set the stage for double-digit, year-on-year growth in the European private vehicle leasing market, according to Frost and Sullivan researchers. Growth is augmented by customer demand for hassle-free, flexible mobility solutions. Original equipment manufacturers (OEM), leasing companies, brokers, and financial firms must focus on sustainable solutions that offer customer value while driving profits and market penetration. “Product innovation and ad
  • December 3, 2013
    Web conference - impact of big data on the automotive industry
    Frost & Sullivan is organising a web conference, entitled Impact of Big Data on the Automotive Industry, on Tuesday, 10 December 2013, at 3.00 pm GMT. Frost & Sullivan program manager, Niranjan Manohar and global practice director Automotive & Transportation, Sarwant Singh, will discuss emerging trends and opportunities for the big data automotive industry. Participants in this web conference will learn about key big data features and services, understand community, technological and other related chal
  • January 19, 2017
    Auto OEMs ‘focus on opportunities in infotainment, digital instruments’
    One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
  • May 6, 2015
    Major automakers shift towards onboard chargers for electric vehicles
    Most battery and plug-in hybrid electric vehicle (PHEV) manufacturers in Europe and the US have been adopting onboard chargers with a power output between 3 to 3.7 kilowatts (kW), according to new analysis from Frost & Sullivan. Now, EV manufacturers are moving towards onboard chargers with a power output greater than 6.6 kW to reduce charging time. While high-end PHEVs are contributing to this trend, lower-end models in this segment are still using 3.7 kW onboard chargers. Consequently, onboard chargers