Skip to main content

Self-learning AI poised to disrupt automotive industry

Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to
December 15, 2016 Read time: 2 mins
Self-learning artificial intelligence (AI) in cars is the key to unlocking the capabilities of autonomous cars and enhancing value to end users through virtual assistance, according to 2097 Frost & Sullivan. It offers original equipment manufacturers (OEMs) fresh revenue streams through licensing, partnerships and new mobility services. Simultaneously, the use-case scenarios of self-learning AI in cars are drawing several technology companies, Internet of Things (IoT) companies and mobility service providers to the automotive industry. The technology has also attracted attention and investments from the government due to its potential to elevate lifestyles and add economic value.

Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released the following analyses of artificial intelligence in cars: Frost & Sullivan’s new, Executive Analysis of Self-learning Artificial Intelligence in Cars, Forecast to 2025, aims to analyse self-learning car technology and its value contribution to the automotive industry.

By 2025, four levels of self-learning technology will disrupt the automotive industry. Level 4 self-learning car ownership will be vital for new mobility companies, stoking partnerships with original equipment manufacturers (OEMs). OEMs are already making strategic investments or acquisitions for Level 3 and Level 4 self-learning technology; there are several prominent start-ups in the market.

“Technology companies are expected to be the new Tier I for OEMs for deep-learning technology,” said Frost & Sullivan Intelligent Mobility research analyst Sistla Raghuvamsi. “Google and NVIDIA will be key companies within this space, dominating the market by 2025. Meanwhile, 13 OEMs will be investing over US$7 billion in the development of various AI use cases. 1684 Hyundai, 1686 Toyota, and 1959 GM will account for 53.4 per cent of the total investment share.”

The challenge for technology developers lies in gathering the data required to train the AI to support self-driving capabilities. This is prompting the development of artificial simulations to run trained AI, as well as the creation of low-cost level 2 systems for driver analytics and assistance that can eventually provide data for levels 3 and 4.

“High processing capability with low power consumption will be critical to enable various levels of self-learning cars,” noted Raghuvamsi. “By 2025, level 4 self-learning cars will integrate home, work and commercial networks, enhancing the value to end users."

Related Content

  • May 25, 2017
    Automotive OEMs ‘prefer a hybrid approach to power C-ITS’
    The growing demand for road safety and efficient mobility is driving the adoption of cooperative intelligent transportation solutions (C-ITS) and a key enabler of C-ITS is Vehicle-to-X (V2X) communication, says Frost & Sullivan. It supports the exchange of information between vehicles, infrastructure and other road users, such as pedestrians. Vehicle-to-vehicle (V2V) communication is enabled using 802.11p (DSRC or ITS-G5) or cellular technology. 802.11p is a proven technology; however, it is not future proo
  • August 14, 2012
    Europe will lead global hybrid and electric truck and bus market
    Europe will emerge as the most competitive regional market for hybrid and electric medium-heavy trucks and buses, globally, according to Frost & Sullivan. This will be particularly true for the transit bus segment, which is expected to experience proliferation of competitors, both on the original equipment manufacturer (OEM) and supplier side. Strategic Analysis of the Medium- to Heavy-duty Hybrid and Electric Commercial Vehicle Market in EMEA Region, from Frost & Sullivan, estimates that nearly seven per c
  • July 21, 2015
    Imaging technologies to reduce driver distraction ‘expected to gain traction by 2020’
    Frost and Sullivan’s latest report indicates that following a series of high-technology head up display (HUD) roll-outs, the automotive industry appears keen to adopt the imaging technology with the widest field of view (FOV) of up to 12 degrees x 5 degrees. Another HUD product feature to improve considerably is the brightness of virtual images, which increased up to 15000cd/m², even with lower power consumption. Digital light processing (DLP) and laser display are emerging as compelling alternatives to the
  • February 17, 2017
    Autonomous driving and emissions regulations fuelling 48v power-net
    The launch of autonomous vehicles and a host of electronic components render the current 12-volts (v) battery nearly unusable, says a new report by Frost & Sullivan, Strategic Analysis of the Global 48v Power-net Market. To meet stringent global emissions regulations and offer a basic semi-autonomous system, original equipment manufacturers (OEMs) must electrify components while offering a bigger source of power. Therefore, OEMs plan to migrate to a 48v power-net and use two voltages. Heavy-duty, power-h