Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • Air quality tops transportation agendas
    November 17, 2014
    Colin Sowman catches up on some of the latest research around outdoor pollution and looks at options available to authorities in areas of poor air quality. Iair quality hasn’t already reached the top of the agenda in transportation department meetings in your area, it probably soon will with national, trans-national and even global bodies calling for authorities to reduce pollution levels.
  • Telvent relocates and takes a global stance on ITS
    March 12, 2012
    Telvent's Manuel Sanchez Ortega, on relocating the company's headquarters to the US and how that fits in the international scheme of things. The change-of-address cards are in the post; Manuel Sanchez Ortega has just moved homes. The domestic upheaval of Telvent's Chairman and Chief Executive comes as a result of the decision to relocate many of the company's headquarter functions from Madrid to Rockville, Maryland in the US. Viewed in the context of its significant recent acquisitions in North America - am
  • Telit gives Intoxalock connectivity
    April 16, 2012
    Telit Wireless Solutions, a specialist in machine-to-machine (M2M) technology, has announced that its CC864-DUAL cellular M2M module will provide connectivity for the advanced wireless ignition interlock device from Consumer Safety Technology (CST). The Intoxalock Home and Mobile eLERT (Electronic Live Event Reporting Technology) devices are units which combine the reliability of the Intoxalock ignition interlock device with Telit’s CC864-DUAL to allow law enforcement officers, fleet managers and even paren
  • Advanced telematics and integration to revolutionise global connected car market
    May 22, 2015
    Advanced infotainment systems, over-the-air (OTA) updates, big data analytics, mobility services and in-car security are key technologies that will shape the global connected car market in 2015. Human machine interface (HMI) input and output solutions, as well as, heads up display (HUD) are set to take centre stage. However, car makers must create consumer-centric HMI solutions that will strike a balance between reducing driver distraction and meeting consumer need for connected services. New analysis f