Skip to main content

Personal tracking to be the next billion dollar GPS market

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging th
March 22, 2012 Read time: 2 mins
GPS personal tracking devices and applications are forecast to grow with a CAGR of 40 per cent, with both markets breaking $1 billion in 2017, new research by 5725 ABI Research claims. Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets. Dedicated devices can offer significant benefits, with insurance and liability increasingly encouraging the use of approved equipment.”

“We are also seeing the first signs of leading CE companies entering the market, such as 213 Qualcomm, 493 Apple (via PocketFinder), 490 Garmin, 607 Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items, such as luggage, and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS personal emergency response systems (PERS). However, awareness, battery life, economic conditions, and high subscription fees remain significant barriers. There is also a fear that smartphone applications will cannibalise the market.

The application market is already booming, with Life360 reaching 10 million downloads for its family locator application. Long term, these solutions will become part of much bigger security and health markets, growing to over 200 million downloads in 2017, as well as the majority of total tracking market revenue.

ABI Research group director Dominique Bonte adds, “In particular, carrier platforms represent a major revenue generator opportunity for family locator applications, matching their secure image and offering differentiation to family subscription plans. Companies such as Location Labs and TCS are already seeing success in this space.”

ABI Research’s new report, “Personal Location Devices and Applications Market,” identifies the key growth markets for GPS tracking devices, analyzing each market individually to enable companies to identify the market that best fits their approach. The competitive environment is also analysed.

For more information on companies in this article

Related Content

  • Travel times halve for tolling converts
    August 5, 2013
    The Port Mann Bridge in Vancouver is a prime example of how the latest ITS systems enable new infrastructures to be built and paid for while still providing additional user benefits. Vancouver has 2.2 million inhabitants and, like so many major cities, is divided into two by a river, the Frazer river. This combination makes Vancouver the second most congested city in North America and the most congested in Canada. Through the middle of the city runs the Trans-Canadian Highway 1 which crosses the Frazer Riv
  • Smart transportation market forecasts
    April 25, 2014
    Research and Markets’ latest report, Smart Transportation Market - Global Advances, Forecasts and Analysis (2014 - 2019), indicates that the global smart transportation market is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.3 per cent from 2014 to 2019. Congestion, hyper-urbanisation and globalisation, need of sustainable solutions and emergence of cloud based services are the major drivers for this market.
  • Cooperative infrastructure an aid to environmental aims
    February 3, 2012
    Speculate to accumulate Andras Kovacs looks at how the historical focus of cooperative infrastructure on safety can be oriented to aid emerging environmental aims
  • Jenoptik acquires leading UK enforcement technology company
    November 17, 2014
    Jenoptik has acquired a 92 per cent share in UK company Vysionics, in a deal which reflects the strategy of the Group to invest specifically in global growth markets. The deal will enable Jenoptik, whose section control technology is already used successfully in Austria, Switzerland and Kuwait, to leverage Vysionics’ expertise in automatic number plate recognition (ANPR) and section control for international markets. In the UK, where section control is also widely used on construction sites in order to p