Skip to main content

Park assist - Technology may be ready for mass market but user experience is not

Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles. Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics. The evaluation of advanced parking assistants in several vehicles says the p
June 5, 2015 Read time: 2 mins
Intelligent parking assistance systems which take over a portion of a parking task are becoming increasingly common in mid-range and premium model vehicles.  Touted as convenience features which allow drivers to park in small spaces with comfort and ease, usability bugs have been identified in some of the current implementations, according to a new evaluation by the Automotive Consumer Insights group (ACI) at Strategy Analytics.

The evaluation of advanced parking assistants in several vehicles says the primary usability issues associated with park assist systems relate to the wide prevalence of unclear and inconsistent human-machine interfaces (HMIs). A relatively new feature, especially to the mid-range market, a number of aspects of these systems are still not standardised.

Derick Viita, report author commented, "At present, each OEM is taking their best bet on how these systems should be labelled, where the HMI should be located, and how it should function. Unfortunately, basic human factor principles were not taken into account in many implementations. For example, a park assist control which is located next to the driver's knee violates control-display compatibility and is unlikely to be discovered; and the use of a cluster for subtle notifications prior to system takeover is also concerning as it encourages the driver to stare at the cluster rather than monitor their surroundings."

Chris Schreiner, director, User Experience Innovation Practice added, "An intuitive HMI and a reliably comfortable and time-saving parking experience are keys to earning trust from consumers.  Our review indicates that while the technology is clearly ready for the mass market, the user experience is not."

Related Content

  • ITS & Ethics: yes means yes
    March 4, 2019
    There is an increasing wealth of information available to create personalised transport solutions – and the possibilities are exciting. But, Andrew Bunn warns, ITS companies have a duty to be explicit in explaining what people’s data is going to be used for
  • Innovation without the chaos
    July 23, 2025
    Effective governance is required to ensure that artificial intelligence remains an asset rather than a liability, says Rafael Hernandez of IntelliRoad. He lays out his case here…
  • Chrysler and Sprint developing a new wireless in-vehicle connectivity experience
    August 7, 2012
    Chrysler Group and Sprint have developed a new wireless in-vehicle connectivity experience for the Ram 1500 pickup and SRT Viper. The companies are evolving Uconnect to include a variety of new, easy-to-use connected features and services that are designed to help keep drivers focused on the primary driving task. Chrysler Group has enlisted the network, systems integration and consumer market expertise of Sprint in a strategic partnership designed to seamlessly integrate wireless technology into Chrysler Gr
  • Telematics standards need to evolve to keep up with technology
    July 30, 2012
    Scott Andrews and Scott McCormick take a look at how standards development for the telematics environment needs itself to evolve in order to stay abreast of technological advances. While the road has been somewhat arduous, telematics has evolved from a research activity to a resource for fleet operators, consumers and road management authorities.